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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

7 Advantages of Investing in ULIPs Over Savings Plans

Investing in the right financial instrument is extremely essential in order to satisfy your financial goals and objectives on time. With so many investment options to choose from, it is quite natural to find yourself in a tough spot. If that is your case, then maybe you should consider investing in a ULIP. A ULIP investment option comes with several benefits and advantages and can help you achieve long-term market linked wealth creation.

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 08th August 2025
Modified on: 12th August 2025
Reading Time: 15 Mins
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What is a ULIP?

A Unit Linked Insurance Plan (ULIP) is an investment vehicle that combines the aspects of both insurance and investment. A ULIP investment plan offers you protection through a life insurance cover and gives you the ability to create long-term market linked wealth. One of the primary advantages of a ULIP plan is that it offers complete freedom of choice to the investors. In fact, you can choose to invest in either equity funds, debt funds, or a combination of both.


What is a savings plan?

Now that you know the answer to the question " What is ULIP?" let us look at what a savings plan is.

A savings plan is essentially a traditional life insurance plan with endowment benefits. Such a plan gives you the dual benefit of an insurance protection cover and savings. There are two primary types of savings plan - participating and non-participating. A participating saving plan offers several benefits like bonuses, whereas a non-participating savings plan only offers guaranteed returns without any additional benefit like bonuses.


Advantages of Investing in ULIPs

When you invest in ULIPs, you're essentially putting your money into a plan that serves two purposes: it gives ife insurance as well as helps you build wealth through market-linked funds.

Let us look at some more advantages of ULIPs


  1. High return generating potential

    With ULIPs, you get to invest in either equity funds, debt funds, or a combination of both. This allows the plan to generate market-linked returns over the long-term horizon. With ULIPs, you can also make use of the power of compounding, which can help enhance your returns even further.


  2. Can be customized according to your risk tolerance

    ULIPs offer you the ability to customize the investment in accordance with your risk taking potential. For instance, if you are a risk aggressive investor, you could choose to invest in equity funds. Alternatively, if you are averse to risk, you could choose to invest in debt funds. Alternatively, if you are an investor who is okay with moderate levels of risk, you could choose to invest in a combination of both equity and debt funds.


  3. Fund switching ability

    The ability to switch funds is a major advantage that a ULIP insurance plan. Your risk taking potential is something that tends to change as the years go by. You might be okay with taking risk when you are young, whereas you might want to change over to more stable options with lower risk as you age. With ULIPs, you have the power to do so. The fund switching ability of a ULIP allows you to change your investment funds from equity to debt and vice versa.


  4. Top-up facility

    A ULIP allows you to invest an additional amount over and above your existing premium payments. This ability to top-up your initial investment with a subsequent investment is an advantage of ULIP. The top-up facility of ULIPs allows you to put surplus cash to good use instead of just letting it stay idle.


  5. Rupee cost averaging

    In addition to allowing you to use the power of compounding, ULIPs also provide you the benefit of rupee cost averaging. When you invest a fixed sum of money regularly in a ULIP for a long period, your cost of investment tends to be averaged out. This is what is known as rupee cost averaging. For instance, when the NAV rises, you purchase fewer units and when the NAV falls, you accumulate more units. When this is done for a long enough period, the cost of investment averages out.


  6. Ability to beat inflation

    With inflation rates on a constant rise, the value of money tends to go down. However, by investing in a ULIP, you get to earn market-linked returns that may be able to counter the inflation rates, thereby enabling you to successfully combat it.


  7. Tax benefits

    Premiums up to Rs. 1.5 lakh in a financial year as well as the maturity benefits received under both ULIPs and savings plans are exempt under section 80C and section 10(10D) of the Income Tax Act, 1961 subject to provisions stated therein. That said, in addition to the two tax benefits mentioned above, ULIPs also provide you with a third one,–i.e. exemption from Long Term Capital Gains (LTCG) tax. In fact, ULIPs is one such investment options that is completely exempt from LTCG taxation.


ULIP vs Savings Plan: Differences

Factor


ULIP Plans


Savings Plans


Investment Style


Market-linked (equity, debt, or hybrid funds)


Mostly fixed returns or bonuses (if declared), depending on plan type


Flexibility


Fund switching option, top-ups, risk-based choices


Low – fixed structure and returns


Risk Level


Varies based on fund choice and market performance


Low to moderate, depending on participating or non-participating plan


Returns


Not guaranteed; potential for higher gains with long-term investing


Typically stable


Liquidity


Partial withdrawals are allowed after 5 years (lock-in period) , subject to policy terms and conditions


Access is typically restricted until maturity


Goal Orientation


Suitable for long-term goals like education, retirement


Suitable for conservative savers



Is ULIP the Right Choice for You?

A ULIP plan is a suitable choice if you're looking to balance financial protection and get the potential to grow your wealth . If you want the flexibility to grow your wealth while securing your family's financial future, a ULIP can be a smart, goal-oriented choice .


Conclusion

With so many benefits and advantages on offer, ULIPs are one of the preferred investment options. If you are an investor who is looking for a life protection cover and market-linked returns in the long-term, ULIP investments are the way to go.


FAQs

  1. Do ULIPs yield higher returns than savings plans?

    ULIPs invest in market-linked funds , this means that the returns are subject to market performance .Conversely, savings plans provide fixed returns. The decision is based on how comfortable you are with changes in the market.


  2. Are ULIPs more tax-efficient than savings plans?

    Subject to certain restrictions, both ULIPs and savings plans offer a tax-free maturity under Section 10(10D) and are eligible for tax deductions under Section 80C, applicable under the old tax regime.


  3. Are ULIPs riskier than savings plans?

    ULIP funds are linked to the market and their returns depend on how the funds perform. Savings plans provide guaranteed* benefits, making them better suited for risk-averse individuals.


  4. Do ULIPs offer life cover benefits that savings plans don't?

    Both ULIP plans and savings plans have life cover benefits.


Disclaimers:
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in, Fax No: 02066026789

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

 

*Conditions Apply – The Guaranteed benefits are dependent on policy term, premium payment term availed along with other variable factors. For more details please refer to sales brochure.

 

BJAZ-WEB-EC-16426/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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