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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

Why Should You Invest in ULIP?

Unit Linked Insurance Plan (ULIP) is a life insurance plan that combines the benefits of life insurance and market linked investment in one plan . ULIPs provide you the option to invest in market linked funds like equity, debt, or a combination of both, as per your risk appetite. Like other life insurance plans, you pay premiums for your ULIP. Read More


The difference is that, along with life insurance coverage, you also get market-linked returns on investment. If you are wondering why I should invest in ULIP, know that one primary reason can be the opportunity to get the advantage of both worlds. With a ULIP, you get to achieve two primary financial goals: availing a life cover and the potential of earning market-linked returns on investment. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 02nd September 2025
Modified on: 03rd September
Reading Time: 15 Mins
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8 Reasons – Why You Should Invest in ULIP

If you're wondering why you should invest in ULIP now, the answer is simple: ULIP plans combine life insurance with market linked investment. The following benefits make it a great choice:


  1. More Than One Benefit

    Along with a life cover, ULIPs offer a corpus with market-linked returns on maturity. You can secure your family's financial future by choosing an appropriate life insurance cover and growing your wealth over the years through market-linked investments.


  2. Tax Benefits

    A ULIP may offer the opportunity to avail several tax benefits you may choose from while filing your taxes. While contemplating the question "Why invest in ULIP?", ensure that you consider this opportunity. There may be limited investment options that come with the potential to offer market-linked returns with tax benefits, and a ULIP is one among them.


    1. ULIP tax benefits on premiums

      The premiums you pay for your ULIP plan can help you avail deductions under Section 80C of the Income Tax Act, 1961, as per the provisions stated therein. You can opt for these deductions if you choose the old tax regime. The new tax regime may not offer these benefits.


    2. ULIP tax benefits on maturity

      ULIP offers maturity benefits according to Section 10 (10D) of the Income Tax Act of 1961, subject to provisions stated therein. To get tax benefits on maturity, the premium should be less than 10% of the sum assured if the plans are bought after April 1, 2012. If the plan was bought before April 1, 2012, the annual aggregate premium should be lower than 20% of the sum assured to get tax benefits. As per the Union Budget of 2021, if the total annual premium paid for a policy bought on or after February 1, 2021, is more than Rs 2.5 lakhs then the maturity proceeds may be taxed as Long Term Capital Gains (LTCG).


  3. The Opportunity To Create Wealth

    A ULIP may help you create wealth by providing market-linked returns on your investments that are associated with risks. You may choose from several fund options available under the plan. Your choice of funds can be based on your risk appetite and investment goals. Over time, the returns generated from your ULIP may multiply with the power of compounding. The compounding effect may allow you to earn interest on your previous returns alongside your investment amount.


  4. Different Fund Options

    A ULIP may offer you several investment options. If you are a conservative investor, you may choose debt funds, while if you are an aggressive investor, you may select equity funds. You may also go for balanced funds that can be a mix of equity and debt investments. The flexibility to choose from different fund options may make ULIP a suitable investment option for people with varying investment preferences.


  5. Switching between funds

    While understanding why to invest in ULIP, you should keep in mind a feature that the product may offer, which is the option of fund switching. If you are unhappy with your current investments, you may get to change your fund allocation. With fund switching, you may switch your existing fund allocation to the new fund of your choice.

    Also, a ULIP may offer an option of premium redirection that allows you to redirect your future premiums to a new fund option you like. You may change your fund allocation anytime with premium redirection and fund switching. Since ULIP is a long-term investment, these features may benefit you in managing your investment based on your risk appetite. You can opt for the abovementioned features subject to the terms and conditions of the policy. Hence, please read sales brochure to understand the benefit. This will vary from plan to plan .


  6. Top-Up Benefits

    A ULIP may also offer the benefit of top-up contributions, which is the amount paid at irregular intervals over and above the basic premium. Over the years, if you want to increase your ULIP portfolio, you may opt for the top-up option. It might help you to increase your corpus and reach your financial goals. This facility is subject to policy terms & conditions.


  7. Disciplined Savings

    Investing in a ULIP may encourage disciplined savings by providing a systematic and planned approach to investing. Apart from the single-premium ULIP, the regular premium options may enable you to make recurring payments. Making recurring payments may allow you to save for your financial goals in a disciplined manner.


  8. Transparency

    A ULIP offers transparency in terms of your investments and the returns you make on them. You may check your portfolio online or contact your investment provider to check on your fund allocation and track them. Also, with fund switching and premium redirection, you may get to change your fund allocation anytime.


How ULIPs Provide Wealth Accumulation Benefits?

ULIP plans provide the potential to build wealth over time by combining market linked investment with the security of life insurance. The main ways in which ULIPs do this include -

  • Market-linked returns : Your premiums are partly invested in market linked funds as such equity, debt , hybrid funds, giving you the potential to earn market-driven returns. You can choose funds based on your risk appetite.
  • Power of compounding : The longer you stay invested, the more your money has the potential to grow. Compounding allows your reinvested returns to earn further returns over time.
  • Fund switch options : ULIPs let you switch between funds (subject to policy terms and conditions) as your goals or market conditions change.
  • Top-up flexibility : If you have any extra income or additional money , you can use it to make top-up investments in your ULIP to boost your corpus.
  • Long-term focus : Since there's a lock-in period of 5 years with ULIPs, it helps to build financial discipline.
     

Who Should Consider Investing in ULIPs?

ULIP plans can work well for different people. Your financial goals, life stage, and comfort for taking risks are points to be considered prior to the purchase of a ULIP. Below are a few profiles of those who may benefit from ULIPs:


Young professionals starting financial planning

.If you're just beginning your career, ULIP plans offer life cover while also potentially helping you build a corpus through market linked funds . You can choose funds based on your risk appetite and benefit from long-term compounding. It also builds the habit of disciplined investing from the start.


Parents planning for child’s education

ULIP plans for child education provide life insurance coverage and potentially help you build a dedicated corpus through market linked funds . As your child grows and education goals get closer, you can switch between funds to align with your changing risk profile, life goals and market performance.


Salaried individuals with tax-saving goals

Looking to reduce tax liability while investing for potential long-term returns and securing your family’s financial future? ULIPs not only provide a life insurance cover but also offer the potential of market-linked growth, along with tax benefits under Section 80C (old tax regime) and Section 10(10D) under both the old and new tax regimes.


Investors with long-term risk appetite

If you’re comfortable with market-linked risk and want to stay invested for a long time, ULIPs give you flexibility and growth potential and a financial safety net for your family.


How ULIPs Support Your Long-Term Financial Goals

If you're planning for milestones like your child’s higher education, retirement, or buying a home, these plans offer both financial protection through life coverage and the potential of compounding-driven growth from market linked funds. Here's how they help:

Potential to Build Wealth Over Time with Regular Contributions You invest small amounts regularly via monthly, quarterly, half-yearly or yearly payments. You can also pay at once if you wish to invest as a lump sum. Over time, this has the potential to build a sizeable corpus through market returns and the power of compounding.


Flexibility

ULIPs provide the freedom to shift between different market linked funds (subject to policy terms and conditions) like equity, debt, hybrid funds.


Financial protection alongside the potential of growth

ULIPs offer life coverage to financially protect your loved ones in your absence, with the potential of market linked growth.


Common Myths About ULIPs Busted!

People often hesitate to consider ULIP plans because of ambiguities or outdated beliefs. But many of these concerns don’t hold up . Let’s break them down:


ULIPs are too risky

It’s a common worry, especially among first-time investors. But ULIPs offer multiple market linked fund choices. You can invest in market linked funds depending on your risk appetite , life goals , market performance and switch funds (subject to policy terms and conditions). It’s not about avoiding risk completely—it’s about managing it smartly over time.


ULIPs are expensive

ULIPs have evolved significantly over time, with the current ULIP plans offering both transparency and cost-effective charge structures. Some ULIPs offer return of mortality charges, if the insured survives the policy term, while some also offer low or zero premium allocation charges1, reducing the overall costs. When you stay invested for long-term, the returns you earn on your investment also start earning returns, leading to growth over time.


Conclusion

In conclusion, the answer to "why I should invest in ULIP?" is quite simple. It is an investment instrument that provides dual benefits of life insurance and investment. As a policyholder, in a single policy, you may get the life cover you need and the potential for returns on your investment. It may also act as a tax-saving investment option that allows you to customise and modify your investment strategy anytime.

Ulip Insurance Guide

Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

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Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Disclaimers:
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in, Fax No: 02066026789

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-16538/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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