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Long-term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment. While savings may help in the short term, investments may be essential for the long term. Whether it may be to battle the rising inflation rates or to meet large-scale financial goals, the significance of long-term investments may not be overlooked. Read More


Another component of a suitable financial plan may be the presence of considerable insurance coverage. Without a backup to look after your loved ones in your absence, they may have to face difficult challenges. If you are looking to hit two targets - long-term investing and life insurance coverage - with one stone, you may want to consider investing in a long-term plan like Unit-Linked Insurance Plan (ULIP). Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 11th July 2025
Modified on: 15th July 2025
Reading Time: 15 Mins
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What Is the Meaning of Long-term investments?

Long-term investments may be understood as investments held for a sustained period of time. Think of long-term investments as seeds for future financial growth. If you water it with the right amount of money, it may grow in the direction you want. The more time you allow it to grow, the higher fruits it may yield in the long term. If you invest in a ULIP for the long term, you may not only get a chance to earn good market-linked returns but also receive life coverage for the chosen duration.

While long-term investment options may be beneficial, one may not overlook the fact that, ultimately, they may be subject to market fluctuations, too. Money invested in the market, especially in equity instruments, have elements of risk. The ups and downs of the market may affect your investments, too. Hence, one may choose to invest with caution and after obtaining expert advice.

 

Best Long-Term Investment Options in India 2025

Planning for the future can become easier with the right long-term investment option. Whether you want to save your child’s higher education, your own retirement, or buying a house, these investment tools can help you grow over time. Long-term investments are not just about returns — they also help you build discipline and financial security. In India, you can choose from a wide range of plans based on your goals and comfort with risk.

Investment Option


Key Features


Suitable For


Risk Level


ULIPs


Combines life insurance with market-linked returns; allows fund switching and tax benefits


People looking for long-term goals + life cover


Moderate to High


Public Provident Fund (PPF)


Government-backed; 15-year lock-in; tax-free returns


Conservative investors saving for retirement or their child’s future


Low


Stocks


Offers ownership in companies; potential for high returns


Experienced investors with a high-risk appetite


High


National Pension System (NPS)


Retirement-focused; put money till age 75; tax benefits


Retirement planning


Moderate


Mutual Funds


Diversified portfolios, managed by fund managers, with different risk profiles


All types of investors


Low to High (depends on fund type)


Fixed Deposits (FDs)


Guaranteed returns for fixed tenure; offered by banks and NBFCs


Low-risk, steady return seekers


Low


Child Insurance Plans


Helps build funds for a child’s education/marriage; includes life cover


Parents planning for their child's future


Low to Moderate


Recurring Deposits (RDs)


Deposit a fixed amount monthly; earn steady interest


Small savers looking for discipline and safety


Low


Pension Plans


Offers retirement income after the vesting age; tax savings under Section 80C


Long-term retirement planning


Low to Moderate


Real Estate/REITs


Put money in property or commercial assets; generate rental income or capital gains


Investors looking for physical or passive income assets


Moderate to high


 

Top 10 Long-Term Investment Options

Let’s look at 10 popular long-term investment choices in India.

 

PPF and EPF

The Public Provident Fund (PPF) and Employees’ Provident Fund (EPF) are safe, government-supported savings options. PPF has a lock-in of 15 years, and EPF is linked to your salary and employer contribution. Both earn interest and offer tax benefits under the old tax regime. These plans are ideal for retirement savings. You can grow a sum slowly and safely over time. They suit people looking for steady, low risk returns and long-term wealth creation.

 

Stocks

Stocks are good for long-term goals because they have potential to offer high returns over time. However, they also carry risks due to market ups and downs. If you are comfortable with risk and can wait for years, stocks may help you grow your wealth.

 

Mutual Funds

Mutual funds are known for putting money in different options like stocks, bonds, or other assets. Experts manage the money, which makes it easy for you. You can start small and choose from different fund types based on your risk level. Mutual funds are flexible, transparent, and good for long-term goals. They can give better returns than traditional savings but may involve some risk depending on market conditions and fund type.

 

Real Estate

Buying a house or property is a common form of investment. Real estate gives you a physical asset and long-term security. You can also put money in Real Estate Investment Trusts (REITs), which require less money and offer property-related returns. Real estate suits those looking to build assets and don’t mind managing property.

 

Bonds

Bonds are loans you give to a company or the government. In return, they pay you interest over time. Bonds are less risky than stocks and are suitable for steady income. Government bonds are safer, while corporate bonds offer higher returns but carry a bit more risk. Bonds are a good part of a balanced investment plan. They are ideal if you want safe and fixed returns over a long period of time.

 

Gold

Gold is a traditional long-term investment. You can buy it as jewellery, coins, bars, or even in digital form. . You can also put money in Sovereign Gold Bonds or Gold ETFs. Gold adds safety and balance to your investment portfolio and is easy to buy and sell when needed.

 

ULIPs

Unit-linked insurance Plans (ULIPs) offer both life cover and investment benefits. You can put money in equity or debt funds and switch between them as per your needs.  They also offer tax benefits under Sections 80C under old regime and 10(10D) subject to provisions stated therein. ULIPs come with a 5-year lock-in and suit people looking for insurance plus market-linked growth over the long term.

 

Fixed Deposits

A Fixed Deposit (FD) is a savings option offered where you deposit a lump sum for a set period and earn interest on it. While FDs don’t offer high returns like some market-linked investments, they are very safe and guarantee both your original amount and the interest earned. This makes them a good choice for conservative investors who prefer low risk and steady, predictable returns.

 

National Pension System (NPS)

NPS is a long-term retirement plan backed by the government.  NPS helps you save for retirement and gives tax benefits under Section 80CCD(1B). It is flexible, low-cost, and suitable for people who want to build a steady retirement fund. NPS gives a pension after retirement, making it a secure choice for long-term financial planning.

 

How to Plan for Long-Term Investment?

Long-term investment planning matches your future aspirations with your current savings. You must evaluate your aspirations and your income and decide how much of a return you expect over time; this will enable you to select the appropriate plan for you.

 

  • Your Financial Goals

    Before deciding to invest, consider your future. What are your plans? Are you planning for your child's education, a new house, or a comfortable retirement? Understanding your goals will help you prioritize how much, when, and where to save. Your goals decide your time frame and risk level.


  • Your current income

    Check how much money you can set aside every month after paying for your needs. Don’t put too much pressure on your monthly budget. Start small if needed but be consistent. Your income helps decide whether you should pick a safe plan or a market-linked option for better growth.


  • The returns you are expecting from the investment

    Some plans give fixed returns, while others depend on market performance. If you want higher returns, you may need to accept some risk. If you want safety, go for guaranteed plans. Set your return expectations based on your goal, time frame, and comfort with taking risks.

 

Benefits of Long-Term Investments

Long-term investments can help grow your money steadily over time. They let you plan for big goals like buying a house, saving for your child’s future, or preparing for retirement. With long-term plans, you also get the power of compounding—your money earns interest, and that interest earns more interest. Staying invested for longer periods also helps you ride out short-term market fluctuations. Some plans also offer tax benefits under the Income Tax Act, 1961. Long-term investments give you more time to try different fund options and switch when needed. Whether you prefer safety or are open to taking risks, you can find a suitable long-term plan based on your needs, budget, and future goals.

 

How to Buy a Long-Term Investment Plan Online?

Buying a long-term investment plan online is simple and convenient. You can compare options, choose your plan, and complete the process in just a few steps.

 

Here are some easy steps to follow:

  • Step 1: Visit the official website

    Go to the website of a trusted life insurance if you want to opt for life insurance plan or financial company that offers long-term investment plans.


  • Step 2: Enter basic details

    Fill in information like your name, age, gender, and contact number. This helps in generating personalised quotes.


  • Step 3: Compare plans and benefits

    Review different long-term options such as NPS, Mutual funds, ULIPs, pension plans, or child savings plans, among others. Compare features like returns, charges, lock-in period, and life cover in case of life insurance plans.


  • Step 4: Upload documents and make payment

    Submit the required documents like PAN, ID proof, and bank details. Pay the amount for the selected option using net banking, UPI, or a debit/credit card.

 

When to Choose Long-Term Investment Over Short-Term Investment?

Long-term investments are an ideal choice when you are saving for future goals such as retirement, a child's education, or buying a house. Time and patience are the critical elements of saving for these goals. Long-term goals allow your money to grow at a slow rate over time. Long-term investments can help you earn higher returns and tackle all the fluctuations in the market. Short-term investments are better suited for short-term needs such as travel or small purchases. If you have the luxury of time to adequately save, you can choose long-term investments that will give you a strong financial base. Long-term investments offer a tax benefit that allows you to save money as you accumulate wealth.

 

Strategies for Long-Term Investments

Having a plan can help you make the most of your long-term investments. Here are three simple strategies that can guide your journey:

 

  1. Current Income Strategy

    This strategy is focused on putting money into assets with recurring income. These assets may include high-dividend stocks, bonds, or blue-chip companies. This investment style is ideal for investors who want growth and stable returns. Search for companies with long histories of successfully issuing dividends, regardless of the market fluctuating up or down; these companies typically deliver a reliable payout. This strategy is designed for conservative investors who look for low risk and predictable returns over time.


  2. Capital Growth Strategy

    This strategy is for those who want to grow their money faster and are comfortable with some risk. It involves investing in equity mutual funds, stocks, or exchange-traded funds (ETFs). The goal is to increase the overall value of your investment over time. You may not get income regularly, but your money has the potential to grow more. This strategy works best when you stay invested for 10 years or more and can handle market ups and downs.


  3. Balanced Investment Strategy

    Balanced investing combines safety with growth. In a balanced strategy, there are some investments in safe instruments and some investments in market linked intruments,. Basically, you can do half of your fixed income (government bonds, fixed deposits, etc.) and half stocks or mutual funds. This strategy offers the best protection against loss and also allows your investment to accumulate in a responsible way.

 

When Should One Opt for Long-term Investments?

One may add long-term investments, to their financial portfolio as soon as one can. As explained earlier, the longer your money stays parked, the higher benefits you may enjoy.

Before you invest in any plan, you can review several points regarding your current and future finances. You may consider the expenses and liabilities you have at the moment or what you expect to have in the future. What also may be taken into consideration are your goals and the time horizon you may have for them. For instance, planning for retirement may have a longer time horizon if you are in your 20s or 30s. On the other hand, buying a house may be a long-term goal but may have a shorter time horizon.

 

Conclusion

Long-term investments may be immensely beneficial if handled with the right approach. It may help you to understand the nitty-gritty of different market-related instruments before you start investing in them. Consulting with a financial advisor may also prove helpful.

 

FAQs

Are long-term investment plans safe?

Yes, many long-term investment plans are safe, especially government-backed ones like PPF, EPF, or fixed deposits. Plans like ULIPs and mutual funds carry risk but have potential to offer higher returns over time.

 

What is the best investment for the long term?

There is no best investment for everyone. It depends on your objectives and risk tolerance. Choose a plan based on your risk comfort, financial goals, and how long you can keep your money invested.

 

Why should I start investing in the long term?

Long-term investing allows you to grow your money for goals like retirement, home purchases, or your child's education. You can reap the benefits of compounding returns, which reduces the effect of short-term fluctuations in the market, and finally, it helps build a strong financial foundation.

 

What investment options are available in the long term?

e are many long-term investment choices like Unit Linked Insurance Plans (ULIPs), Public Provident Fund (PPF), National Pension System(NPS), mutual funds, fixed deposits, stocks, real estate, and child education plans. Each option suits different needs. 

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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICY HOLDER.

This advertisement is designed for combination of Benefits of two individual products named (1) Bajaj Allianz Life Goal Assure II - A Unit- Linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02). (2) Bajaj Allianz Life POS Goal Suraksha - A Non Linked, Non Participating, Individual, Life Insurance Savings Plan (UIN: 116N155V11). These products are also available for sale individually without the combination offered/ suggested. The customer is advised to refer to the detailed sales brochure of respective individual products mentioned herein before concluding the sale.


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Savings and Investment Guide

Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Disclaimers:
Plus Symbol
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Income tax laws shall apply. Please check with your tax consultant for eligibility

BJAZ-WEB-EC-16067/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II - A Unit- Linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.For more details on risk factors, terms and conditions, please read sales brochure carefully before concluding a sale.

*Conditions apply- The Guaranteed benefits are dependant on the policy terms, premium payment terms availed along with other variable factors. For more details please refer respective product sales.(Also available on www.bajajallianzlife.com). This benefit is available with Bajaj Allianz Life Pos Goal Suraksha. brochure.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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Disclaimer

$Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy

 

1Minimum premium mentioned is applicable for Bajaj Allianz Life Goal Assure IV - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L204V01) and is subject to policy terms and conditions.

*Benchmark: Nifty 500 Multifactor MQVLv 50 Index past 5 CAGR Returns, as on 30th May 2025. Past returns of a fund are not necessarily indicative of the future performance of the fund. | Please consult the financial advisor before investing.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

 

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Future Wealth Gain IV - A Unit- linked Non- Participating Individual Life Savings Insurance Plan (UIN:116L202V01), Bajaj Allianz Life Goal Assure IV - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L204V01), Bajaj Allianz Life LongLife Goal III is A Unit-linked Non-Participating Whole Life Insurance Plan (UIN:116L203V01), Bajaj Allianz Life Invest Protect Goal III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L205V01), Bajaj Allianz Life Magnum Fortune Plus III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L207V02), Bajaj Allianz Life Goal Based Saving III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN:116L206V01),  Bajaj Allianz Life Fortune Gain II- A Unit-linked Non Participating Individual Life Savings Insurance Plan (UIN- 116L196V02) and Bajaj Allianz Life Smart Wealth Goal V - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L201V03) are only the name of the unit linked insurance contracts and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com ) carefully before concluding a sale.

Nifty 500 Multifactor 50 Index Fund is available Bajaj Allianz Life Future Wealth Gain IV - A Unit- linked Non- Participating Individual Life Savings Insurance Plan (UIN:116L202V01), Bajaj Allianz Life Goal Assure IV - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L204V01), Bajaj Allianz Life LongLife Goal III is A Unit-linked Non-Participating Whole Life Insurance Plan (UIN:116L203V01), Bajaj Allianz Life Invest Protect Goal III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L205V01), Bajaj Allianz Life Magnum Fortune Plus III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L207V02), Bajaj Allianz Life Goal Based Saving III - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN:116L206V01), Bajaj Allianz Life Fortune Gain II- A Unit-linked Non Participating Individual Life Savings Insurance Plan (UIN- 116L196V02) and Bajaj Allianz Life Smart Wealth Goal V - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L201V03)

In addition to the already existing funds, Nifty 500 Multifactor 50 Index Fund is now available with the above mentioned products. Customer has an option to choose from other available funds apart from Nifty 500 Multifactor 50 Index Fund

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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