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New Age ULIPs: A Smart Investment for Today’s Investors

Sound financial planning should ideally be a combination of both, security and growth. People look for solutions that can offer them security of insurance and opportunity for fund growth. Consequently, the New Age ULIP, or Unit Linked Insurance Plan is loved by many young professionals. Read More


New Age ULIPs combine the benefits of insurance and investment in a more efficient and investor-friendly manner. They are designed for people who want to build wealth systematically while ensuring financial protection for their loved ones.


Let’s explore why New Age ULIPs are emerging as a smart choice for modern investors. Read Less

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Palak Bagadia
Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Rituraj Singh
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 27th June 2025
Modified on: 01st July 2025
Reading Time: 20 Mins
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What Are New Age ULIPs?


ULIPs are life insurance plans that offer dual benefits: life cover and market-linked returns. It is the fundamental feature of a ULIP. A portion of your premium goes towards providing life insurance coverage, while the remaining amount is invested in equity, debt, or hybrid funds based on your preferences. However, the traditional ULIPs had their limitations despite offering a combination of life insurance and investment component. The new age plans have reduced charges, greater transparency, and tech-enabled features.


New Age ULIPscome with enhanced features such as:


  • Greater flexibility in fund switching and partial withdrawals
  • Goal-based portfolio strategies
  • Tax-efficient structure under Sections 80C (only under the old tax regime) and 10(10D)

They are designed to align better with today’s investor expectations, offering greater transparency, improved returns, and lower costs.


Key Benefits of New Age ULIPs


  1. Transparency


    • One of the highlighting features of the new age ULIPs is the enhanced transparency. Traditional plans were known for high charges, less transparency, and less space for adaptability. The evolution of this product has incorporated these mandatory improvements that has definitely led to the popularity of ULIPs in the last decades.
    • Also, in the event of the life assured’s demise, the nominee receives the higher of the sum assured or the fund value, ensuring financial security alongside wealth accumulation. Additionally, some plans offer family income benefits, providing regular income to your loved ones, and waiver of premium features to maintain coverage in unforeseen circumstances.

  2. Lower Charges


    New Age ULIPs have evolved to offer more cost-effective solutions with lower charges as compared to traditional ones. Features include:


    • Low administration fees
    • Competitive fund management charges
    • Refund of mortality charges at maturity in some cases

    This means a larger portion of your premium is invested, which may enhance wealth accumulation depending on market performance.


  3. Flexible Investment Options


    Building on the foundational flexibility of ULIPs, New Age ULIPs provide a wider array of investment options across equity, debt, and hybrid funds. They allow you to:


    • Adjust your portfolio according to market conditions and risk appetite.
    • Switch between funds with minimal or no charges, often with unlimited switches.
    • Create a diversified portfolio tailored for balanced returns.
    • Benefit from automated portfolio management strategies that dynamically adjust asset allocation over time.
    • This flexibility empowers you to actively manage your investments in line with your evolving financial goals.

    Some plans also offer automatic portfolio management strategies, including:


    • Lifecycle-based portfolio strategy
    • Systematic transfer or switching plans
    • Return lock-in strategies

  4. Tax Efficiency


    ULIPs enjoy dual tax benefits under the Income Tax Act:


    • Section 80C: Premiums paid (up to ₹1.5 lakh per annum) qualify for tax deduction, under the old tax regime.
    • Section 10(10D): Maturity proceeds are tax-free, subject to certain terms and conditions

    With the right ULIP, you can reduce your taxable income and create long-term wealth at the same time.


    Note: For policies issued after Feb 1, 2021, if annual premiums exceed ₹2.5 lakh, the maturity amount may be taxable. However, death benefits remain tax-exempt.


  5. Goal-Based Planning


    New Age ULIPs can be tailored to suit different life goals. Whether you're planning for your child’s future, a down payment on your dream home, or early retirement, ULIPs help you stay on track through:


    • Long lock-in period (5 years) that encourages disciplined investing
    • Goal-oriented investment strategies

  6. Digital Access


    Earlier the transactions were dependent completely on paper-based offline procedure. With several advancements and technological incorporation into the financial sector has made things much easier. Now, you can manage funds and track their performances completely online.



Who Should Invest in New Age ULIPs?


New Age ULIPs are ideal for:


  • Young professionals starting out in their careers
  • Parents planning for children’s education or future
  • Salaried individuals looking for tax-saving investment options
  • Long-term investors focused on wealth creation and protection
  • Goal-based planners who want a mix of insurance, investment, and discipline

If you have a medium- to long-term horizon and want to grow your wealth systematically while staying protected, ULIPs may be a suitable addition to your portfolio if your goals align with their features.


How to Choose the Right ULIP?


When selecting a ULIP, keep the following in mind:


  1. Choose the right fund allocation based on your age and risk appetite.
  2. Compare charges such as fund management fees, mortality charges, and premium allocation costs.
  3. Look for performance consistency across the plan’s investment funds*.
  4. Opt for additional riders based on your needs for added coverage at an additional nominal premium. Eg - critical illness benefit rider, accidental death benefit rider, or waiver of premium rider.
  5. Align it with your goals — whether it’s for retirement, child education, or wealth creation.

Final Thoughts


Many New Age ULIPs have evolved to offer improved transparency, flexibilility, and efficiency that not only safeguard your family’s future but also help you achieve your financial aspirations.


If you’re looking for a smart, all-in-one solution that offers:


  • Insurance + market linked investment
  • Market returns + tax benefits
  • Flexibility + discipline

Then a New Age ULIP may just be the right choice for you.


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Disclaimers:
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

* Past performance is not indicative of future performance

BJAZ-WEB-EC-15805/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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