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Is ULIP a Good Investment? Discover the Benefits Today

ULIP investments offer double benefits, hence they are preferred by most people nowadays. Whether you've just started your investment journey or are already building wealth by putting your money in the market. ULIPs are a smart way to get life protection and grow your wealth. This post shall explain more about ULIPs, how they work, their advantages, and whether they are good for your life plans.

what happens when you discontinue a policy. Discontinuing a ULIP may incur some deductions, known as ULIP charges on discontinuation, affecting the ultimate amount you receive. Additionally, ULIPs have a lock-in period. This means that you may not get your money immediately.

This blog will help you understand what ULIP policy discontinuation means, what happens if you stop paying premiums, and how the ULIP surrender process works. It will also guide you on other choices like reviving your policy and using a discontinued policy fund.Read Less

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Written ByShruti gujarathi
AboutShruti gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 19th May 2025
Modified on: 21th May 2025
Reading Time: 15 Mins
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Understanding ULIPs


ULIP investment benefits are considered by people looking to attain life insurance as well as the growth of funds in a single plan. A ULIP is a form of life insurance that has an investment component, which allows you to grow your money over time. A portion of your premium goes towards life insurance, while another portion is spent on your chosen plan (equity or debt), depending on your risk profile.


One of the biggest benefits of a ULIP is that you get to choose where you put your money. At the time of your initial investment, you can set your risk profile (high, medium, or low) and choose to spend on funds accordingly. If you hold the plan for a longer period, you can expect more growth in your money than through traditional insurance plans.


ULIPs are also good for long-term goals like saving for your child's education or retirement planning. If your money is put in for a longer duration, expect to receive higher returns and tax benefits under section 80C/10(10D) of the Income Tax Act.


Key Benefits of Investing in ULIPs


ULIP investment benefits make it a smart option for those who want life insurance and investment under one plan. A ULIP can grow your funds over time and at the same time, provide safety to the life of your loved ones. It is a dual benefit, long-term benefits plan.


Here are the key ULIP benefits you receive:


  • Double Benefit: ULIP provides both life insurance cover and a chance to grow your money by buying funds.
  • Long-Term Wealth Creation: If your money is used to buy funds for long periods, you can expect good returns using market-linked funds.
  • Tax Benefits: You can get tax advantages under Section 80C (under the old tax regime) on the premium paid and Section 10 (10D) on the amount received at the end of the term.
  • Flexible Money Growth Choices: You can select funds you prefer to buy, like equity, debt or balanced funds, based on your risk tolerance.
  • Switching Funds: You can shift your money from one fund to another throughout the policy term. You can prefer to switch funds depending on changing market activity or needs.
  • Transparent Charges: The costs on your ULIP policy are clearly mentioned in the policy details. Hence, you are always aware of the policy expenses and where your money is utilized.
  • Goal-Based Planning: These policies are quite useful to arrange funds for your future needs and goals, like getting higher education for your children, managing day-to-day expenses after retirement, or even buying a house.

These ULIP investment benefits make managing money for your future needs easy along with providing life insurance.


Market-Linked Returns


One of the major advantages of putting your money in ULIP, is the chance to earn returns and increase your wealth. This means that a part of the premium you pay is used to buy different funds that earn returns. The earnings on these funds depend on the market performance. The funds can provide high returns but have high risk too, like equity funds, low risk and stable debt funds, or a mix of both to get balanced funds.


ULIPs give you the option to buy funds as per the risk-taking ability you have. If you are able to manage higher risk, you can put your money in equity funds. However, if you want to put your money in lower-risk funds, you should choose debt funds. Balanced funds are also available for those who want a mix of both.


What makes ULIPs different from traditional insurance is that they offer the chance to build wealth through market-linked funds.


The option to switch funds is another useful facility provided in ULIP. If the market goes up or down, or if your financial goals change, you can switch your investments from one fund to another. A few fund switches in a year are also available without any extra cost. This option helps you manage your funds to get more earnings.


Flexibility and Customization


One of the major reasons why ULIPs are popular is the high level of flexibility and customization they offer. ULIPs are not one-size-fits-all plans—they allow you to make choices that match your personal needs and financial goals.


To start with, you can choose how your money is put in. ULIPs let you pick between equity, debt, or balanced funds, depending on your risk-taking ability. If you're more comfortable with lower risk, debt funds may suit you better. If you are looking for higher returns and have the ability to take some risk, equity funds are the way to go.


The fund switching feature is quite useful too. Life is a journey, and as your goals change or the market shifts, you can transfer your money from one fund to another over time. Most plans contain a number of switches at no cost during the year.


You can also choose how often you have to pay - monthly, quarterly or yearly. And you can even increase your investment with top-up premiums into your ULIP plan whenever you have extra money.


You could even adjust the sum assured to a degree. It is nice to have this flexibility and control over your financial planning.


With it being so easy to manage, ULIPs can be adjusted as your needs change over time.


Tax Benefits


ULIPs provide a good tax advantage, hence are a favorable option for many investors. Upon purchase of a ULIP, the premium that you pay is eligible for deduction under Section 80C of the Income Tax Act. You can claim up to ₹1.5 lakh in a financial year to reduce your taxable income under old tax regime.


Furthermore, the money that you receive at the end of the term is also tax-free under section 10(10D) subject to satisfaction of certain conditions. In other words, the returns from the ULIP can be completely tax free in the long term subject to satisfaction of certain conditions!


These dual tax advantages—on both investment and returns—make ULIPs a popular tool for tax planning, especially for people who want to build wealth and secure life insurance under one plan.


Always check the latest tax rules before investing.


Life Insurance Coverage


ULIPs are significant because they provide investment with insurance protection. This means that not only does your money grow in market linked fund, but your loved ones also remain financially protected in the event of something untoward occurring to you.


When you purchase a ULIP, a portion of your premium goes towards life insurance cover. If the policyholder passes away early during the term of the policy, the nominee gets either the sum assured, the fund value, or the higher of these, depending on the terms of the policy.


This double advantage—insurance and investment—sets ULIPs apart from ordinary investment plans. It provides assurance that your loved ones will receive financial assistance even if you are no longer there.


ULIPs are a smart way to ensure that your investment works for your future while also taking care of your family’s needs.


Wealth Creation and Long-Term Growth


ULIP policies are crafted to help you grow your wealth over time while also offering life insurance protection. Your investments can steadily increase, and the longer you keep your money in, the more you can benefit from compounding returns.


These plans promote a saving habit for the long term, making them perfect for big goals like purchasing a home, supporting your children's education, or planning for retirement. With regular contributions and the ability to switch between various funds, you have the flexibility to steer your way toward a more secure financial future.


Multiple Types of ULIP


ULIPs come in a variety of options to meet different financial goals and risk levels. If you're looking for higher returns and can handle some market ups and downs, equity ULIPs might be the way to go. On the other hand, if you prefer a more stable investment, debt ULIPs could be a better fit. There are also balanced ULIPs that combine elements of both.


Some ULIPs are designed specifically for building wealth, while others are aimed at particular objectives, like saving for retirement or funding your kids' education. This wide range of choices allows you to select a plan that matches your individual needs, investment timeline, and comfort with risk. Whether you take a conservative approach or lean towards a more aggressive strategy, there's definitely a ULIP that fits your style.


Fund Switching


One of the major benefits of ULIPs is the ability to switch funds during the policy term. You can move your investment between equity, debt, or balanced funds based on market conditions or personal financial goals, without triggering tax implications.


This kind of flexibility lets you manage risk while seizing market opportunities. For example, you might want to switch to equity funds when the market is on the rise or move to debt funds during more uncertain times. Most insurers offer a limited number of free switches each year, which gives you greater control over your investment strategy.


Redirection of Premium


ULIPs offer the option to redirect future premiums to different funds, based on your evolving financial goals or market outlook. Unlike fund switching, which applies to your existing investments, premium redirection affects only the allocation of your upcoming premiums.


This feature gives you greater control over your investment strategy without disturbing the current fund value. For example, you can start directing future premiums towards equity funds when aiming for high growth or shift to debt funds as you near maturity for capital preservation. Most insurers allow this change at no extra cost.


What is the Right Time To Invest in ULIPs?


The best time to dive into ULIPs is when you're ready to think long-term and want to strike a balance between insurance and wealth building. ULIPs really shine when you start them early and commit to holding them for the long haul.


Here are ideal scenarios to consider:


  • Early in career – To benefit from compounding and market-linked growth.
  • Post-tax planning – When you want dual benefits of tax savings and life cover.
  • Major life milestones – Such as marriage, parenthood, or goal-based planning (like a child’s education).
  • Market dips – To maximize long-term equity growth potential.

Starting early helps build a strong financial foundation.


Comparison with Other Investment Options


When you're looking into various investment options, it's really important to see how ULIPs stack up against other popular choices. ULIPs provide a unique mix of insurance and investment, but how do they measure up against mutual funds, traditional insurance, fixed deposits, and SIPs? Let’s explore a detailed comparison:


ULIPs vs Mutual Funds


Both ULIPs and mutual funds put your money in market-linked funds, but ULIPs give some distinct advantages.


  • ULIPs: They offer life cover protection with market-linked investment. Plus, they provide tax deductions under Section 80C (under old tax regime) and the maturity amount is also tax free (according to Section 10(10D), with certain conditions).
  • Mutual Funds: They are for investment purposes. Primarily, ELSS funds have advantages under section 80C, but they don't have an insurance element.

ULIPs are suitable for achieving long-term goals with inherent protection, while mutual Funds have a much higher degree of liquidity and have a shorter lock-in period.


ULIPs vs Traditional Life Insurance Policies


Traditional life insurance offers guaranteed returns but with limited wealth creation potential.


  • ULIPs: Offer market-linked returns, fund switching, and transparency.
  • Traditional Plans: These have life protection and benefits, however, no investment component.

People looking for a safe haven and growth of money will prefer ULIPs with both protection cover and market-linked growth, while traditional policies are better suited for someone who wants life cover only.


ULIPs vs Fixed Deposits


Fixed Deposits (FDS) are low-risk fixed-return investments, while ULIPS provide a greater return for a longer tenure but are dependent on market conditions.


ULIPS are long-term, tax-efficient products with life cover and investments in equity/debt funds.


FDs: Safe and liquid, but interest is taxable. ULIPs may be for long-term financial planning, whereas FDs are good for short-term capital preservation.


ULIPs vs SIPs


Systematic Investment Plans (SIPs) and ULIPs both promote disciplined investing, but with differences.


  • ULIPs: These provide life cover, allow fund switching, and give tax benefits.
  • SIPs: They are used for investment in mutual funds, no insurance element, and lock-in period.

SIPs are more flexible in terms of liquidity and portfolio management and ULIPs provide extra protection and long-term benefits under a single plan.


Conclusion


ULIPs can be a suitable option for an investor wishing to find an option with life insurance and potential market-linked returns. ULIPs have several benefits such as tax benefits, flexibility, and a way to build on your wealth. Make sure you have thought about your objectives before you invest!


FAQs


Is ULIP a good investment option?


ULIPs are like two products rolled into one- insurance and investment- which makes them an excellent choice for long-term planning of your finances. They provide market-linked returns and tax benefits as well. ULIPs can provide an opportunity to build wealth; but it does not make ULIP a great choice for short-term investing as it may take a while to bounds to see returns in ULIPs on arrival. Always measure your risk appetite and financial goals before taking the option of ULIP.


Is ULIP good for 5 years?


ULIPs are designed as long-term investment solutions that offer the dual benefit of insurance and market-linked returns. While the minimum lock-in period is five years, staying invested for a longer duration helps you make the most of your investment by spreading out initial charges and benefiting from the power of compounding. For investors with a five-year horizon, ULIPs can still offer value, but a longer holding period is recommended to maximize potential returns.


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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-15014/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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