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How to Optimize your ULIP performance?

The Unit-Linked Insurance Plan (ULIP) is a unique and effective way of achieving financial security and fund growth. It gives you two benefits: life coverage and money growth. A part of your premium goes toward life insurance, and the other part goes into funds like equity or debt. These funds grow over time depending on the market. But just buying a ULIP is not enough. You need to take care of it to get the best results. You must know when to switch your funds, how long to stay in the plan, and how to choose the right mix of funds. These small steps can help you get better returns. Read More


This blog will give you simple ULIP performance tips to make your policy work better. If you follow them, your ULIP can help you reach your goals slowly and safely. Read Less

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Written ByShruti Gujarathi
AboutShruti Gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Rosy Pathak
Reviewed ByRosy Pathak
AboutRosy Pathak
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Rosy Pathak, AVP- Product and Brand Marketing at Bajaj Allianz Life Insurance carries over 17 years of experience in Marketing and a demonstrated history of working in the insurance industry. She is skilled in Product Management, Planning and Strategy, Project Management, Marketing and Communication.
Written on: 27th June 2025
Modified on: 30th June 2025
Reading Time: 15 Mins
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How do you optimize your ULIP performance?


ULIP investment strategy is all about managing your insurance and money preferences smartly. A ULIP gives you life cover and also puts part of your money into market-linked funds. This means the value can go up or down. But with the right performance tips, you can reduce the risks and improve your returns. In this blog, we will explore how to improve ULIP returns using simple, easy-to-follow steps. Whether you're new to ULIPs or already have one, these tips will help you handle your ULIP better and stay worry-free.


Right asset allocation


Your ULIP performance starts with choosing the right mix of funds. This is called asset allocation.


When you pay your ULIP premium, a part of it goes into funds. These funds can be:


  • Equity Funds : These are linked to the stock market. They can give high returns but have higher risks.
  • Debt Funds : These are safer. They give steady but lower returns.
  • Balanced Funds : These mix equity and debt. They try to give good returns with less risk.

Here are a few simple ULIP investment strategy tips for choosing the right asset allocation:


  • If your goal is long-term, like saving for a child’s higher education, choose more equity funds.
  • If you want stable returns and are closer to your goal, go with more debt funds.
  • For a balanced plan, divide your premium between equity and debt.

You can change this allocation over time if your needs or market conditions change.


Timely fund switch


One of the most important ULIP performance tips is switching your funds at the right time. A ULIP allows you to change the funds where your money is parked. This is called a "fund switch."


Why and when should you switch?


  • If the equity market is falling, switch some money to debt funds to protect it.
  • If the market is expected to grow, shift some money to equity to enjoy better returns.
  • If your goals or risk level change, adjust your fund choice.

Most insurers offer a few free switches every year. Use them wisely.


Regularly check your fund's performance* on your insurer's website. Switching at the right time helps in reducing losses and making better gains.


Aligning to changes


As life changes, your ULIP investment strategy should also change.


Let’s look at a few situations:


  • When you are young, you may prefer to take more risks. So, equity funds can be preferred.
  • When you get married or start a family, you might want more safety. You may consider shifting towards debt or balanced funds.
  • If you are nearing retirement, it is wise to move most of your money to safe funds.

These life changes affect your financial needs. So, aligning your ULIP plan with life changes helps protect your investment. Re-check your ULIP every year and make changes if needed.


Trusting economic indicators


Another good ULIP investment strategy is to watch market news and economic updates. This can help you plan better.


Some important indicators are:


  • Changes in interest rates
  • Crude oil prices
  • Government policies
  • Stock market trends

If these indicators suggest that the market may fall, you can switch to safer funds. If the market is expected to go up, shifting to equity may help increase your returns.


But remember, don’t panic and change too often. Keep a close eye, but make changes only when truly needed.


Relying on the power of compounding


ULIPs are best for long-term goals. That’s because of compounding. The longer your money stays invested, the more it grows.


How does compounding help?


  • Your money earns returns.
  • These returns are added to your capital.
  • You then earn returns on the new, bigger amount.

This keeps repeating over the years and increases your total fund value. So, the longer you keep your ULIP policy, the better your chance of building good wealth.


Starting early


One of the simplest ULIP performance tips is to start early. If you begin in your 20s:


  • You can choose equity-heavy funds with high-growth potential.
  • You can stay invested for many years, helping compounding work better.
  • Premiums are usually lower at a young age.

This gives your ULIP plan a strong base and helps in reaching your goals easily.


Increasing the investment


If your income grows, try to add more to your ULIP plan. You can do this by adding top-up premiums (if your plan allows).


Safer towards maturity


When you are close to your ULIP maturity date:


  • You may consider moving your funds to debt or safe funds.
  • This protects your fund value from market ups and downs.

This step helps you avoid last-minute losses and ensures you get a good amount when the policy ends.


Use a ULIP calculator to plan your switches and see how much you can expect at maturity.


Conclusion


ULIPs are a great way to combine the cover of life insurance with wealth accumulation, but the scope of benefits will only be realized when you know exactly how to handle ULIPs. There are appropriate ULIP investment strategies—asset allocation, fund switches, and a long investment horizon—that will allow you maximum benefits from your ULIP plan. It's also important to note that your work doesn't stop once the ULIP has been purchased. You have to monitor your ULIP performance, make adjustments when necessary, and exercise patience. Good ULIP investment practices may be easy to describe, but they must be done carefully. You can make the experience of investing in ULIPs safe and rewarding with even simple and minimal effort. If you are undecided on how to choose, you can always use a ULIP Calculator, a handy tool.


FAQs


How do I track my ULIP performance?


Tracking your ULIP performance is easy. First, go to your insurance company’s website and check the NAV (Net Asset Value). You can note the old NAV and compare it with the current NAV to see how much your money has grown. This tells you how your fund is doing. Second, you can use the online ULIP tracking tool given on the insurer’s site. Just enter your policy number and details. It will show your returns clearly. This helps you decide if any fund changes are needed.


Is ULIP good for 5 years?


ULIPs have a 5-year lock-in period, which means you cannot take out money before that. But just completing 5 years may not give the best returns. ULIPs work better if you stay invested for a long time.


What is the average return of ULIP in 10 years?


The average return of a ULIP in 10 years can be between 8% to 10% each year. But this is just an estimate. The return depends on which type of fund you choose—equity, debt, or balanced—and how the market behaves. You may earn better returns if you manage your ULIP well by switching funds when needed. Long-term holding helps your money grow due to compounding. Some years may give low returns and some high. Always check past performance* to understand how your fund is doing.


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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

 The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

 

*Past performance is not indicative of future performance

BJAZ-WEB-EC-15792/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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