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Boost Your Returns with the Right ULIP Strategy

Knowing how to maximize the benefits of your ULIP is an important consideration for anyone looking to get a life insurance plan with a market linked investment component. A Unit Linked Insurance Plan, or ULIP, provides a way to direct a part of your premium towards life cover, offering financial protection for your family. Meanwhile, the rest is allocated to different funds so that you are able to grow those funds over time. Whether you are a new investor or looking for investment advice in general, this post focuses on helping you with tips to getting better returns when putting your money in ULIP.

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Written ByShruti gujarathi
AboutShruti gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 10th May 2025
Modified on: 14th May 2025
Reading Time: 15 Mins
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What is a Unit Linked Insurance Plan (ULIP)?

 

A ULIP, which stands for Unit Linked Insurance Plan, does two things at once: Insurance plus investment.

 

It functions as an umbrella for your family:

 

In the unfortunate event of the death of the life assured, the policy will pay your nominee the higher of the sum assured or the fund value. This ensures your family receives meaningful financial support when you're no longer around.

 

It also has a market linked investment component :

 

A portion of your contributions is invested into the marketplace to generate returns. Returns and growth is dependent on the market, and will differ from fund to fund.

 

Think of it as a seed. You put the money in as the seed. With time, it grows big and can produce a big tree that has more than you put in. At the same time, the roots of the tree hold you to the ground, which is stability, just like the life insurance part that protects your family.

 

So, a ULIP is a way to both protect your family's future and try to grow your money over the long term, all within one plan. You pay money regularly, and that money is split – part for the "safety net" and part for the "growing piggy bank."

 

How ULIPs Work – A Simple Breakdown

 

ULIPs regulate your premium by splitting it into two components: one you pay for the life insurance coverage, and another for investing in market-linked funds. As you contribute to your premium, a portion of your contribution goes to paying for your life insurance cover to protect your family against financial burdens in the event of the death of the life assured . The rest of your premium is put aside for investment in funds that you select based on how much risk you are willing to take and, of course, your financial goals.

 

Many different types of funds are available in ULIPs, from high-risk equity funds to low-risk debt funds, and balanced funds that offer a mixture of both. Your investment value increases based on the performance of your chosen funds in the market. If events lead you to alter your investment strategy, ULIPs also allow you the option to switch funds based on market trends or personal goals. Over the long run, the value of your ULIP can appreciate to give a financial benefit down the road.

 

Benefits of ULIP

 

Wealth Creation:

 

ULIPs are one of the options for building wealth through investment in equity, debt, and hybrid funds. The returns are market-linked, so there is a potential for high returns in the long run.

 

Tax Benefits:

 

ULIPs provide tax deductions under Section 80C of the Income Tax Act (under old tax regime). With ULIPs, you can claim deductions for the premiums paid up to ₹1.5 lakh in a financial year (under old tax regime). Moreover, the maturity proceeds are exempt from tax under Section 10(10D) subject to satisfaction of conditions, making ULIPs a tax-efficient method for investment.

 

Flexibility:

 

ULIPs also allow the investor to switch between various investment funds based on one's financial need and performance of the market. The investor has options to switch between equity, debt, and hybrid funds based on risk appetites.

 

Dual Benefit:

 

ULIPs are life insurance plans which offer the benefit of market linked investments . The combination of insurance and investment make ULIPs attractive for long-term goals.

 

Transparency:

 

ULIP investments also offer transparency on investment. You can constantly track your investment and check the funds you are invested in, which makes it simpler to manage your portfolio and tweak it when necessary.

 

Long-Term Growth:

 

ULIPs are ideal for long-term investment goals like retirement or child education etc. The longer you stay invested, the greater the potential for growth.

 

Dual Benefit : Insurance + Investment

 

A ULIP is a life insurance plan with a market linked investment component. The life insurance component protects your family from financial hardship in case of the unfortunate death of the life assured, while the investment offers the capacity for wealth growth through market-linked funds.

 

Flexibility to Switch Funds

 

A significant characteristic of ULIPs is the option to switch funds depending on changes in your objectives or market conditions. If you discover that the fund you are invested in is underperforming, or if your risk appetite changes over the duration of the investment, you can switch funds to a new fund that is a better fit. This type of flexibility guarantees that your overall investment strategy stays dynamic and flexible, allowing you to pursue market opportunities, and maximize your chances of securing your financial future.

 

Tax Benefits of ULIPs

 

ULIPs provide substantial tax advantages, making them suitable for tax planning. The premium payments for your ULIP is upto ₹1.5 lakh per year can be claimed as deduction, under Section 80C of the Income Tax Act (under old tax regime). Furthermore, the maturity proceeds from ULIPs are tax-free, as mentioned in Section 10(10D) of the Income Tax Act subject to satisfaction of conditions. In other words, a ULIP is a true tax-efficient wealth maker. The mix of tax deductions and tax-free maturity benefits from ULIPs makes it an excellent product for long-term investing and tax saving.

 

Things to keep in mind with ULIPs

 

ULIPs have the capability to provide good returns, but in order for them to be useful, it is important to take a sensible approach to your investments. For example, it is important to stay focused on the long-term aspect and understand how it works to influence your investment decisions. By regularly monitoring your ULIP plan and observing the market movement, you can also ensure your funds are working in your favor.

 

A wise investor, it is important to demonstrate patience, refrain from making rash decisions, and stay true to your financial goals. By planning sensibly and deploying the right strategies, ULIPs can be a very effective mechanism for wealth creation over time.

 

Here are tips for getting better returns.

 

Tip 1: Know Your Risk Profile:

 

Before investing in a ULIP, consider your risk tolerance. If you are comfortable with market swings, choose equity funds, which are volatile but can return more money, although they have the most risk. If you want more stability, choose debt funds.

 

Tip 2: Diversify Your Investments:

 

Diversifying across equity, debt, and hybrid funds will allow you to balance risk and reward. More importantly, you can invest across asset classes so that the you are less reliant on a single asset class's performance, and your portfolio can return more stable growth over a period of time.

 

Tip 3: Regularly Monitor Your ULIP Portfolio:

 

You should monitor your ULIP periodically. Periodic monitoring is about ensuring your money is being invested consistently and aligned with your financial goals.

 

Tip 4: Choose Your ULIP Fund Based on Your Goals:

 

Be sure that you match the funds you choose to your financial goals. If you are looking to invest for long-term, equity funds are ideal, while debt funds are ideal for investors looking for more safety with less risk.

 

Tip 5: Consider the Fund’s Past Performance:

 

While past performance isn’t a guarantee of future results, it can provide insights into how the fund has performed over time. This can help you make informed decisions about where to invest.

 

Common Mistakes to Avoid with ULIPs

 

When purchasing a Unit Linked Investment Plan, avoiding the mistakes below can help you make the most out of your investments.

 

  • The number one mistake would be misaligning your fund choice with your risk profile. ULIPs may offer you equity funds, debt funds, or a balanced option. Therefore, not selecting a fund that aligns with your risk profile may have long-term impacts on your returns.
  • Another mistake is to ignore the importance of regularly tracking your investments and switching funds if needed. ULIPs allow for switching between funds as a way to help manage your risk and take advantage of shifting market opportunities. If you don't make adjustments to your portfolio, it may indirectly limit your returns.
  • Giving up your policy before the mandatory 5-year lock-in period may result in loss of benefits, and charges may apply, limiting your returns greatly.
  • Lastly, ignoring charges that can be incurred on a ULIP, such as fund management fees and premium allocation charges, can decrease your returns over time.

How to Choose A ULIP for Your Financial Goals

 

When picking a ULIP plan, it is important to consider your investment horizon, financial needs, and risk tolerance. For long-term financial goals, like retirement, equity funds can be looked into , as these funds produce a higher return over the life of the product. However, equity funds come with medium to high risk. Investors with a shorter time horizon and low risk tolerance can stick with debt for their ULIP.

 

You should also compare the ULIP products available from each insurer. You can consider funds with low charges, a varied range of funds, and options to switch funds based on your changing financial goals. Always review a fund's past performance, but remember it does not predict future performance. You should also consider the insurer's reputation, their servicing, and claims process. Choosing the right ULIP plan will help you align your investments with your objectives and help you reach your set goals.

 

Conclusion

 

Selecting a suitable ULIP plan depends on making informed choices . When considering ULIP plans, be sure to clearly define your goal, determine your risk tolerance, and assess your investment horizon. Reading through the specific characteristics of plans can help guide you in making an informed choice. Analyzing the fund options, related fees, and flexibility in fund transfers within ULIPs will enable you to make an educated choice. The best ULIP for anyone will be the one that offers a life cover which aligns with your goals along with an investment component . You will need to bear in mind the insurer's reputation, customer service, and claim settlement processes. By selecting the right ULIP plan, you can ensure that you have a life coverage and that your investments are aligned with your financial goals and help you achieve your goals.

 

FAQs

 

How can I minimize risks while ensuring maximum returns in ULIPs?

 

Diversification is critical when it comes to managing risk. It is best practice to allocate your investments in ULIP (units linked insurance plans) across several funds to secure a balance. Depending on your risk appetite, look for a balanced combination of equity and debt funds. Monitor and regularly review your portfolio, and rebalance your investments to align with your financial goals. Switching funds, depending on market conditions, also helps you to manage risk while trying to achieve enhanced returns.

 

What strategies should I use to evaluate ULIP funds based on my financial goals?

 

When selecting ULIP funds, take into account your financial goals and risk profile. If you have a long-term financial objective, look for equity funds as they have a high growth potential. If you have a short-term financial goal, look for debt funds. Evaluate the past performance of the ULIP and assess how it meets your objectives. You should also consider fund charges, the ability to switch funds, and the reputation of the insurer in terms of its claim settlement ratio, financial stability etc. in reaching an informed decision.

 

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Disclaimers:
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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-14861/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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