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AA Framework in Life Insurance: A Step Towards Seamless Digital Underwriting

In the evolving landscape of life insurance, digital enablers are gradually enhancing underwriting. Along with traditional method of manual review, the underwriting process is also supported through solutions like the Account Aggregator (AA) framework. Read More


Introduced and regulated by the Reserve Bank of India (RBI), AA offers secure, consent-based sharing of financial data between Financial Information Providers (FIPs) and Financial Information Users (FIUs). This has enabled insurers to access verified financial information digitally and improve underwriting efficiency, accuracy, and customer experience, while reducing reliance on physical documentation.


This article explores how the AA framework supports digital underwriting in life insurance and driving a seamless experience for both insurers and policyholders. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRosy Pathak
AboutRosy Pathak
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Rosy Pathak, AVP- Product and Brand Marketing at Bajaj Allianz Life Insurance carries over 17 years of experience in Marketing and a demonstrated history of working in the insurance industry. She is skilled in Product Management, Planning and Strategy, Project Management, Marketing and Communication.
Written on: 03rd September 2025
Modified on: 05th September 2025
Reading Time: 20 Mins
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What Is Underwriting in Life Insurance?

Underwriting is the process by which life insurers evaluate the risk of insuring an individual. It includes assessing the applicant’s:

  • Age and health condition
  • Occupation and lifestyle habits
  • Financial profile (income, liabilities, etc.)
  • Existing insurance cover or claims history

Based on this assessment, the insurer decides whether to approve the application, what coverage amount to offer, and at what premium.

The primary goal of underwriting is to assess risk accurately, ensuring insurers can maintain a fair and sustainable risk pool, while safeguarding the collective financial interests of all policyholders.


What Is the Account Aggregator (AA) Framework?

The Account Aggregator (AA) framework is a regulated digital system that enable individuals to securely share their financial data with financial information users —only after getting explicit customer’s consent.

The AA platform does not store any data; it only acts as a channel that fetches information from financial information providers (such as banks, insurers, etc.) and delivers it to authorised financial information users (such as insurance companies) in an encrypted and tamper-proof format.

This system enables sharing of financial information instant and secure, with the customer’s consent. Instead of collecting and uploading documents like bank statements, tax returns, investment proofs, etc., customers can skip the paperwork and avoid mistakes or delays. For insurers, getting access to verified data speeds up underwriting. This makes routine tasks like validating premium payments or updating addresses easier, thus making process claims faster by quickly confirming financial details.


Why the AA Framework Matters for Life Insurance Underwriting

The AA framework digitises and accelerates the process by enabling insurers to instantly access verified financial information—with the customer’s permission. This real-time access transforms underwriting into a seamless process.

The documents required for the underwriting process, be offline or online are:

  • Salary slips
  • Income tax return
  • Bank statements and balance sheets
     

Key Benefits of Using the AA Framework in Underwriting

 

  1. Accuracy

    Data retrieved via the AA framework comes directly from authorised financial information provider . This helps reduce the chances of:

    • Misreported income or liabilities
    • Unverified transaction records
       
  2. Enhanced Customer Experience

    • Along with existing online and offline channels, the AA framework makes the process smoother by:
    • Letting customers share verified financial data digitally
    • Reduce the waiting period to hear back on their application

    With the AA framework, the process becomes digital, consent-based, and paperless—providing a seamless onboarding experience.


  3. More Inclusive Insurance Access

    For self-employed individuals, gig workers, or those with informal income, underwriting can at times become a challenge due to limited standard documentation. While customers can share income proofs and statements directly with insurers through websites, email, or other digital modes, the AA system offers an additional option. It allows secure sharing of banking and transaction data that reflects financial behaviour and income patterns.

    AA also helps insurers assess such cases more efficiently, thereby supporting wider access to life insurance.


  4. Cost Efficiency for Insurers

    By automating data collection and reducing manual paperwork, the AA system allows insurers to:

    • Minimise errors and rework
    • May reduce underwriting cycle time

Data Security

The AA system is built with keeping in mind both privacy and transparency. Key features include:

  • Consent-Based Access: Insurers can only access data that the customer has approved.
  • Data Encryption: All data shared is encrypted end-to-end.
  • No Storage of Data: AAs do not store or use any data beyond the transaction.
  • Audit Trails: Every data transaction is logged and visible to the user.
  • Revocable Consent: Customers can revoke access at any time.

This ensures that sensitive financial information is shared securely and responsibly.


Future Potential: Towards a Smarter Ecosystem

As more financial institutions and insurers adopt the AA framework, we can expect the following developments:

  • Pre-approved insurance offers based on on verified financial information, making policy issuance quicker and simpler.
  • Flexible underwriting models that update and adapt as your financial situation changes, ensuring fair and accurate risk assessment.
  • Integration with health information (with consent) for holistic underwriting
  • AI-powered decision engines using AA data to identify income patterns and repayment behaviour, thus helping insurers score risk more accurately

The end goal is a more personalised, accessible, and seamless life insurance experience for all.


Conclusion

The Account Aggregator framework is a key building block in India’s journey towards digital-first financial services. In the life insurance sector, it offers a path to seamless, accurate, and customer-centric digital underwriting.

By enabling real-time access to verified financial data, the AA system reduces friction, enhances trust, and expands the reach of insurance to new customer segments.

As the ecosystem matures, the role of Account Aggregators will become increasingly central in delivering the next generation of life insurance products and experiences.

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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