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What is an Account Aggregator? Benefits, Registration Process, and Use-cases in Life Insurance

In today’s digital-first financial landscape, data plays a crucial role in helping individuals access the right products and services. Managing personal financial data, however, can be complex—especially when it is scattered across different institutions. This is where the Account Aggregator (AA) framework, regulated by the Reserve Bank of India (RBI), comes into play. It empowers individuals to share their financial data securely and in a controlled manner with regulated financial institutions. Read More


In this article, we’ll explore what an Account Aggregator is, how it benefits you, how to register, and what it means for the life insurance industry. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Rosy Pathak
Reviewed ByRosy Pathak
AboutRosy Pathak
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Rosy Pathak, AVP- Product and Brand Marketing at Bajaj Allianz Life Insurance carries over 17 years of experience in Marketing and a demonstrated history of working in the insurance industry. She is skilled in Product Management, Planning and Strategy, Project Management, Marketing and Communication.
Written on: 30th June 2025
Modified on: 04th July 2025
Reading Time: 20 Mins
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What is an Account Aggregator?


An Account Aggregator is a RBI-regulated entity that provides a specialized service involving the retrieval and aggregation of financial data from various Financial Information Providers (FIPs), relating to a specific customer. This data is subsequently structured, organized, and presented to the customer or other authorized entities, such as Financial Information Users (FIUs), exclusively based on the explicit consent granted by the customer.


The main goal of the Account Aggregator system is to empower individuals with control over their data, enabling them to share it in a secure, consent-driven, and standardised way.


Key Participants in the AA Ecosystem


Here’s a simplified view of how the AA ecosystem functions:


  • Account Aggregator (AA) : Acts as a data-sharing intermediary.
  • FIP (Financial Information Provider) : Institutions like banks or non-banking financial company, asset management company etc. that hold your data.
  • FIU (Financial Information User) : Entities like insurers or lenders that require your data to offer you a product or service.
  • Customer : You, who gives consent to share your data via AA.

Benefits of Using an Account Aggregator


The Account Aggregator system is designed with the individual at the centre. Here are some key benefits:


  1. Data Empowerment


    With an AA, you know what data you are sharing, with whom and for how long. This empowers you to take charge of your financial information.


  2. Secure and Consent-Based


    Data sharing happens only when you provide clear and specific consent. Your data is encrypted and not stored by the AA.


  3. Faster Financial Access


    Whether you are applying for a loan, buying life insurance, or seeking investment advice, sharing verified financial data digitally reduces paperwork and speeds up the decision-making process.


  4. Paperless and Instant


    The entire process is digital, eliminating the need for physical documents. It saves time and ensures accuracy.



How to Register with an Account Aggregator


Registering with an Account Aggregator is simple and user-friendly. There are multiple ways in which you can register yourself, example: directly through an account aggregator website / application, OR through your product / service provider such as an insurer / NBFC etc.


Given below is an example of how you can register directly through an account aggregator website / application:


Step 1: Choose a Registered AA


Visit the website or download the app of an RBI-licensed Account Aggregator such as CAMS Finserv, PhonePe AA, or Finvu. The full list is available on the RBI website.


Step 2: Create an AA Account


Sign up by entering your mobile number linked to your bank accounts. You will receive an OTP for verification.


Step 3: Link Your Financial Accounts


You can select which bank accounts or financial services you want to link to the AA platform. This linking happens through consent and may require authentication.


Step 4: Share Consent


Whenever you apply for a financial product (e.g., a loan or life insurance policy), you can give consent via your AA to share specific financial data with that institution.


Step 5: Revoke Consent Anytime


You can revoke or modify your data-sharing permissions anytime through the AA interface.


Note: The actual steps may vary depending on the platform.


Use Case Example: Buying a Life Insurance Policy


Let’s say you want to purchase a term life insurance plan with a ₹1 crore cover. Traditionally, you might need to provide income proof, past tax returns, and more. Through the AA system, you can:


  • Share your bank account statement(s) instantly with the insurer.
  • Helps in underwriting and processing insurance policies more efficiently.
  • Receive a personalised premium quote that are tailored to the customer's specific financial situation and needs.
  • Complete your purchase within minutes—paperless and hassle-free.

This ensures faster access to financial protection for you and your family.


Is It Safe to Use an Account Aggregator?


Yes. Account Aggregators are licensed and regulated by the RBI, and all data sharing is done through secure APIs with end-to-end encryption. Moreover:


  • Your data is never stored by the AA.
  • You have complete control and visibility over what is shared.
  • You can revoke access at any time.

Conclusion


The Account Aggregator framework is a significant step forward in India’s journey towards a digitally empowered financial ecosystem. It puts you, the individual, in control of your data and helps you access life insurance and other financial services more efficiently.


Whether you are planning for your family's financial security or building long-term savings, Account Aggregators can make the process smoother, faster, and more secure.


Frequently Asked Questions (FAQs)


  1. Is registering with an Account Aggregator mandatory to buy life insurance?


    No, it is optional. However, using an AA can simplify the process and reduce documentation.


  2. Does the Account Aggregator store my data?


    No. It only facilitates data transfer between institutions after you provide consent. It does not store your financial data.


  3. Can I use one AA for all my financial accounts?


    Yes, if your financial service provider (bank / NBFC / insurer etc.) is associated with the selected AA, you get the flexibility to use same AA for all your financial accounts.


  4. What if I change my mind after sharing consent?


    You can revoke or modify your consent anytime using the AA platform.


  5. Is there a cost to using an Account Aggregator?


    Cost of using an AA would depend upon the policies of your service provider. It is advisable to check with your service provider.


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The content provided is for general informational purposes only. The material is compiled from publicly available sources, internal insights, and other information deemed reliable. While reasonable care has been taken in compiling the information, Bajaj Allianz Life Insurance Co. Ltd. assumes no liability for its accuracy. The opinions expressed do not constitute formal recommendations, professional advice, or definitive guidance. Readers are encouraged to conduct their own due diligence and are advised to seek independent professional or expert advice before making any financial or investment decisions based on the content. Any illustrations included are for conceptual clarity only and do not reflect the actual performance of any product or offering.

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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