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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

Premium redirection in ULIPs

ULIPs offer various flexible benefits that allow you to manage your investment per your changing strategies. Premium redirection in ULIP is one such flexible feature that allows you to redirect or change the allocation of future premiums. Let’s understand it in detail.

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 01st September 2025
Modified on: 02nd September 2025
Reading Time: 15 Mins
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What is a ULIP plan?

A ULIP plan is a life insurance policy that combines insurance & market-linked investment. It allows you to invest your premiums in market-linked securities and earn returns. ULIPs have different types of market-linked funds, and you can allocate the premium to the funds of your choice. Thereafter, depending on the market performance, you can accumulate a good corpus over time for your financial goals.

ULIPs also offer insurance protection as they are life insurance plans. In the case of the life insured’s demise during the policy term, a death benefit is paid. On the other hand, if the policy matures and the insured is alive, the fund value is paid as the maturity benefit.

Besides premium redirection, ULIPs offer other flexible features too, like switching, top-ups, partial withdrawals, settlement options, etc. These features add to the benefits of ULIPs and make them a multifaceted financial planning tool.


What is the meaning of premium redirection in ULIP?

It is important to understand the premium redirection meaning in ULIP since it is an important flexible benefit that is available for policyholders. Under premium redirection, you can choose to change the fund to which the future premium would be allocated. While your existing premiums would be allocated to one fund, future premiums would be allocated to another fund that you choose.

For instance, if you are investing in Fund A and want the future premium to be redirected to Fund B, the premium redirection feature would help you do it.


When should you consider redirecting your premium?

There are several instances when you can choose the feature of premium redirection in an insurance plan. Some of these instances are as follows –


  • A change in risk appetite

    If, during the policy tenure, your risk appetite changes and you want future premiums to be invested in different funds, you can choose the premium redirection option.

    For instance, say, when you bought the ULIP plan, you had a conservative risk profile and chose debt funds. Later on, your risk appetite grows and you want to invest in equity. In this case, you can opt for premium redirection in insurance and redirect future premiums to equity funds.


  • A change in market dynamics

    The financial market always changes due to changing economic conditions. If the market changes and you want your investment preference to change with market dynamics, you can choose redirection in ULIP.

    For instance, say the equity market was on a rally when you bought a ULIP plan. As such, you invested your premium in equity funds. Later on, you see the equity markets stabilising, and there might be a chance of a correction. So, you might want future premiums to be redirected to debt funds for stability. In this case, too, premium redirection would come to your aid.


How to redirect your premium in ULIP?

You can redirect your premium any time before paying the next premium. To redirect, you simply have to request the insurance company. The request can be placed online through the insurer’s website or through your online account with the insurance company.

If you place the request without logging into your account, you can visit the website, search for customer services, provide your registered mobile number or email ID and find the plans that you have bought. Select the plan in which you want to choose the premium redirection option. Choose premium redirection on the plan, and your premium will be redirected.

If you log into your account, you can see and choose your ULIP plan and select the premium redirection option to complete the process.

In either case, choose the fund to which you want to redirect future premiums. If you choose more than one fund, specify the allocation percentage for each.


How does premium redirection differ from fund switching?

While premium redirection and switching both mean changing the funds in which you have invested your premiums, they are intrinsically different from one another. Let’s understand how these terms differ and on what parameters –

ParametersPremium redirectionSwitching

Meaning


It means changing the fund allocation of the future premium


It means changing the existing investment from one fund to another


When can it be done?


Premium redirection can be done before paying the next premium


You can switch between funds anytime during the policy tenure


Effect on existing investment


The existing investment is not affected. You simply change the allocation of the future premium


The existing investment is affected since it is allocated to a different fund



Key takeaways

  • A ULIP plan is an investment-oriented life insurance plan that allows you to invest in market-linked securities to create a corpus for your goals and also provides life insurance protection.
  • Premium redirection is a flexible feature in ULIPs which allows you to allocate your future premiums to a fund different from the existing funds.
  • You can choose to redirect your premiums before the premium payment is due.
  • Premium redirection does not affect the existing fund value. It simply redirects future premiums into another fund.
  • Premium redirection in ULIPs is different from switching. While switching means changing the existing investment from one fund to another, premium redirection aims to redirect future premiums to another fund.
  • You can consider premium redirection if your risk appetite changes or when the markets fluctuate.
     

Conclusion

Bull and bear markets exist in the financial markets. So, why should you keep your investments the same? You can adjust your ULIPs asset allocation according to your investment view and outlook using the premium-redirection option. Of course, it's important to keep in mind that successfully timing the markets necessitates experience. Before making a transition, think about your risk appetite, age, aspirations, and dependents. So, before you reroute your funds, talk to your financial advisor or fund manager.

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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in, Fax No: 02066026789

BJAZ-WEB-EC-16629/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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