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  • Budget 2025 26 Fdi Reforms Life Insurance Landscape In India

How the 2025-26 Budget’s FDI Reforms Will Transform India’s Life Insurance Landscape

In a huge relief to the insurance sector, the Union Budget for 2025* announced raising the FDI limit from 74 to 100%[1]. “This enhanced limit will be available for those companies which invest the entire premium in India. The current guardrails and conditionality’s associated with foreign investment will be reviewed and simplified,” Finance Minister Nirmala Sitharaman said while presenting the budget. There has been an influx of mixed industry responses which were majorly positive as liberalization has been the sector’s demand for many decades.

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Written ByShruti gujarathi
AboutShruti gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 7th April 2025
Reading Time: 15 Mins
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Potential Transformations

It was in 2000 when the insurance sector first opened up for foreign direct investment (FDI) and since then it has attracted Rs 82,847 crore in investments up until September 2024. This inflow of funds has been instrumental in accelerating growth and diversifying customer outreach. Now, with the cap being raised to 100% FDI from 74%, it indicates a massive transformation for insurance[1].

Entry of New Global Players

Before the budget announced 100% FDI in insurance, foreign investors were required to collaborate with a local partner and finding the right partner was a big challenge. The rules also made it mandatory for foreign Private Equity (PE) firms to ensure 26% of Indian ownership. Following the government’s move to increase the cap on FDI, there will be more foreign investors eyeing India as they will be able to back insurance independently. This will usher in more capital into the Indian economy and present more specialised insurance products[2].

Increased Insurance Penetration

While India’s insurance sector has seen growth over the years, there hasn’t been much improvement with regard to penetration. In the time frame of 2001 to 2024, penetration has risen from 2.7 to 3.7% as opposed to the global average of 7% in 2024. By opening the gates for foreign insurers to infuse capital in India, it also brings the chance to expand its outreach. This can be a major change that will help insurance reach India’s rural markets where penetration is low due to economic and social factors[1]

Technology, Employment and Innovation

Foreign insurers will bring in more opportunity for innovation with regard to technology and best practices in India. Foreign entrants can also help in technology transfer with India which will enhance product offerings and make operations more streamlined. India will have to work towards building a robust infrastructure anticipating the spur in business for this ecosystem. Alongside this, new business will generate more employment opportunities in the sector[3].

Impact on Competition

A need for restructuring is on the anvil for existing Joint Ventures following permission to foreign insurers for full ownership. Indian insurers with robust banc assurance can become likely partners for global companies while mid and small size companies may come together as competition intensifies. It is expected that there will be a slew of changes with strategic partnerships, mergers and acquisitions that will transform the landscape of Indian insurance[2].

More players entering the market will bring in a renewed sense of purpose for most companies. As competition rises, insurers will work more towards enhancing their product offerings and customer service as well as change their pricing strategy[3].

Consumer Advantages

New global entrants and existing players will now be competing to stay relevant in the changing insurance sector landscape. There will be a vast range of product offerings which will be improved to meet consumer needs. Insurers will also work towards enriching the customer service experience as consumers as a way to retain or attract new customers while they have more options to choose from[4].

This competition may also prompt insurers to address the existing gaps in the customer experience, move processes to digital and speed up the policy approval process. It will also help in reducing the protection gap as there is a possibility of creating more consumer awareness with more players in the market.

Following this 100% FDI move, the regulatory body Insurance Regulatory and Development Authority of India (IRDAI) will be supervising the new entrants and ensure domestic growth. It will continue to ensure transparency, accountability, and compliance in accordance with the country’s laws, also maintaining consumer protection[1].

Conclusion:

The 2025 Union Budget has addressed a long-pending industry demand of increasing FDI cap which now leaves the industry to build the right infrastructure to support this transformation. By streamlining processes and making it easier to do business in India, the government has aimed to create a conducive environment to support the growth of the insurance sector. However, there will be a few challenges the government will have to consider such as stepping up infrastructure to support the influx of business operations, ensuring data privacy and security since there will be foreign transfers and ensuring the domestic landscape is not dominated by foreign players.

 

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

* Subject to the passing of the Finance bill in the Parliament

BJAZ-WEB-ECNF-13591/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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