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Asset Allocation Strategies for a Balanced Portfolio

You want to create substantial wealth for your future. In this regard, investing your money across different assets can be a wise decision. However, it’s equally important to choose where to put your money and which areas to avoid. Financial experts often say: don't put all your eggs in one basket, as it increases the risk of loss. This is why asset allocation is a key principle in wealth creation—especially when planning your life goals with insurance-backed investment products like ULIPs (Unit Linked Insurance Plans). Read More


You need to spread your investments across various options to diversify your portfolio and give it balance. Experts suggest some strategies that can help you become a better investor. By understanding the meaning of asset allocation and using effective strategies, you can build wealth with minimal risk—while also securing your family's financial future through life insurance benefits. Read Less

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Written ByShruti gujarathi
AboutShruti gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 13th June 2025
Modified on: 16th June 2025
Reading Time: 15 Mins
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What are Asset Allocation Strategies?


Asset allocation means spreading your money across different types of investments to keep things balanced. If you put all your money into just one type of investment, you could lose a lot of its value. That’s why it’s smarter to put your money in different things—a principle followed by ULIP funds as well, which allocate your premium into equity, debt, or balanced fund options. This is called diversification.


Money experts say that using innovative ways to spread out your money can help you reach your financial goals. Let’s look at some common approaches:


Strategic Asset Allocation


Strategic asset allocation is a long-term investment approach where you decide how to divide your money among different types of assets, like stocks, bonds, and cash. It depends on your financial goals and the amount of risk you're comfortable taking. Once you've set these percentages, you stick with them.


In a ULIP, this could mean selecting a plan that offers a fixed allocation between equity and debt funds based on your risk appetite and time horizon. This helps you stay focused on your long-term goals and avoid reacting to short-term market movements.


Constant-Weighting Asset Allocation


This strategy involves regularly rebalancing your portfolio to maintain your original allocation. For example, if you want 50% in equity and 50% in debt, but due to market changes, equities grow beyond 50%, you'd sell some equity units and buy debt units to restore balance.


Many ULIPs offer automatic portfolio rebalancing features to help maintain the intended asset mix, helping your money grow steadily while managing risk.


Tactical Asset Allocation


Tactical asset allocation is a flexible way to invest. It means you can quickly shift your money between assets when you see a short-term opportunity. Even if you have a long-term plan, this strategy lets you adjust your portfolio when the market conditions are favourable.


Some ULIPs offer Dynamic Fund Allocation options where fund managers shift allocations depending on market conditions, helping you maximise returns while still being protected under the umbrella of life insurance.


Importance of Asset Allocation in Portfolio Management


Asset allocation plays a critical role in balancing risk and reward. It protects your portfolio from excessive losses by spreading money across asset types. For example, during market downturns, debt funds can cushion the fall, while equity funds help during bull markets.


With ULIPs, you get the benefit of both market-linked growth and insurance protection. Depending on your life stage and financial goals, you can choose a portfolio strategy that adjusts with time, offering flexibility and peace of mind.


Role of Asset Allocation in ULIPs


ULIPs offered by life insurers like Bajaj Allianz Life help policyholders invest in equity, debt, or hybrid funds based on their preferences. They come with features such as:


  • Fund switching: Move your money from one fund to another, based on market trends or personal goals.
  • Automatic portfolio strategies: Choose options like trigger-based or lifecycle-based strategies.
  • Dual benefit: ULIPs provide both market-linked investment growth and life cover.

This makes them a unique solution for those who want to build wealth and protect their family simultaneously.


Conclusion


Asset allocation is essential for building a strong and steady investment plan. By spreading your money across different investments—especially within an insurance-linked investment like a ULIP—you can lower risk, enjoy market returns associated with risks, and ensure your family's financial protection.


Choose a plan that suits your financial goals and risk appetite. Keep reviewing your investment as your life and market conditions change. With the right ULIP strategy, you can grow your wealth steadily while ensuring the financial security of your loved ones.


FAQs


What do you mean by asset allocation?


Asset allocation is the process of dividing your investments among different asset classes—such as stocks, bonds, and cash—to balance risk and reward based on your financial goals and risk tolerance.


Why is asset allocation important in investing?


Asset allocation helps manage investment risk and can enhance returns by diversifying your portfolio across asset classes. It reduces the impact of market fluctuations.


How does asset allocation work in ULIPs?


In ULIPs, your premium is invested across different funds (equity, debt, balanced) based on your selection. You can switch between them to adjust your portfolio as per your goals.


What is the advantage of using ULIPs for asset allocation?


ULIPs offer market-linked returns, life insurance cover, and flexibility in switching funds, helping you align your investment strategy with long-term goals.


What is an asset allocation mutual fund?


An asset allocation mutual fund is a fund that automatically diversifies your investment across various asset classes, like stocks and bonds, according to a specific strategy, helping you manage risk and achieve balanced growth.​


How do I calculate my asset allocation?


To calculate your asset allocation, divide your total investment portfolio into percentages allocated to each asset class based on your investment goals and risk tolerance.​


How do I decide my ideal asset allocation?


Determine your ideal asset allocation by defining your financial goals, investment time horizon, and risk tolerance. Younger investors might opt for more stocks, while those nearing retirement may prefer more bonds.​


What is a good asset allocation?


A good asset allocation aligns with your individual financial goals and risk tolerance. For example, a common strategy for moderate growth is the 60/40 portfolio—60% stocks and 40% bonds—but the optimal mix varies per individual.[3]


What are the advantages of asset allocation?


Asset allocation offers benefits like risk diversification, potential for more consistent returns, and alignment of your investment strategy with your financial goals and risk appetite. ​


Why do you need asset allocation?


Asset allocation is needed to manage investment risk effectively, aiming to protect your portfolio from significant losses by diversifying across different asset classes. ​


What are some common mistakes in asset allocation?


Common mistakes include not diversifying, ignoring your personal risk level, not adjusting your portfolio when needed, and trying to time the market. These can all hurt your investment results.


References:


  1. https://www.investmentguide.co.uk/asset-allocation-definition-and-importance-in-portfolio-management/
  2. https://www.finedge.in/blog/portfolio-review/asset-allocation-strategies
  3. https://www.investopedia.com/ask/answers/05/optimalportfoliosize.asp

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

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Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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