• Get Life Cover worth Rs.1 Crore at Rs.17 per day2 – Bajaj Allianz Life Smart Protection Goal

  • Apne life goals ki guaranteed1 hona Ye Bhi Sahi Hai

  • Fulfill your Life Goals with Bajaj Allianz Life Goal Assure

  • Here's a Comprehensive Tool To Plan Your Child's Future

  • There is lot to remember in Life, Set renewal premium payments to Auto Pay

  • Get your Life Goals Done with Bajaj Allianz Life Smart Assist – BINA MILEY MIL-KAR

  • Paying your Renewal Premium is Quick and Easy!

  • Know the right amount of Insurance you need in just a few steps!

  • Avail Term Insurance Tax Benefits under Section 80D

  • Know how to invest money during the covid-19 pandemic!


Thanks for showing your interest. A representative from
Bajaj Allianz Life will contact you shortly.

Dear Customer, we request you to connect with us in our next business working hours, (Monday to Saturday 24*6) Thank you, Have a great day ahead


I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business


Please refer to BALIC Privacy Policy


banne-img banne-img

Get Market-Linked Returns with Tax Benefits$




* T&C apply | BJAZ-WB-EC-04728/23


$Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116.

$Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116.

Be Careful of These Sales Pitches When Investing in ULIP Plans

As a policyholder, knowing that some insurers may not be operating with your best interests in mind is vital to avoid being mis-sold an insurance policy. Keep reading to find out what kinds of sales pitches you can expect when you might be fraudulently persuaded to buy a ULIP plan.


What is Mis-selling?


Mis-selling is defined as the intentional, reckless, or careless sale of items or services via contract deception or product or service unsuitability for the customer’s requirements. ULIPs or unit-linked insurance plans offer you the benefits of investing in market with the protection of a life cover. Since its inception, one of the priorities of the Insurance Regulatory and Development Authority of India (IRDAI) has been to prevent the mis-selling of unit-linked insurance plans (ULIP).


What are the factors that are responsible for Mis-selling of ULIP Plans?


Here’s what you can expect a fraudulent sales pitch to sound like if you plan on buying ULIPs.

1. Your ULIP offers guaranteed market returns:

This might sound like ‘double your money in five years,’ or ‘get an annual return of x per cent.’ No sales pitch that ensures guaranteed returns -such as ‘get x% returns from the market- from a market-linked investment should be viewed without some degree of suspicion. Apart from being too good to be true, doubling your money from a market-linked investment in less than a half-decade requires pure luck, selection of the right asset classes to invest in at the right time, consideration of the current economic situation at the time you invest, consideration of the existing market conditions and much more that is beyond your insurer's control. When it comes to market-linked instruments, there is no guarantee (only probability) that your fund will generate certain number of returns. Any party that promises 100% guaranteed market-linked returns is not being honest.

2. Your ULIP is better than x instrument:

When insurers or financial parties claim their product is better than other types of instruments, this sets the stage for deception. While some instruments are more suited to one individual over another, there is no universally ideal financial instrument. You should decide whether investing in a certain financial instrument makes sense based on your income, age, financial goals, investment horizon, and risk appetite and not by simply assuming it is better than another instrument.

3. The terms and conditions of your ULIP are not important:

If any policy-seller skips mentioning the terms and conditions of your ULIP plan to you, you can consider this an example of mis-selling that policy. ULIPs have a slew of features like their added charges, and terms and conditions that are essential to know before purchasing the policy. The terms and conditions can detail crucial information like when a policy is valid and when it isn’t, claim filing information, contacts you might need in the future, and more.


Tips to avoid insurance mis-selling


  • Assess your financial situation carefully, and account for your risk appetite, investment horizon, and personal needs. Then consider whether a certain ULIP plan adds more value to your life than it takes away.
  • Always read the terms and conditions detailed in your policy document carefully. If you have any doubts or clarifications, take it up with your insurer before buying your policy.
  • Getting a second or third opinion from a financial adviser or a financially literate friend or relative if you are being pitched a ULIP plan from an insurer.
  • Gather any evidence that seems contradictory to what you were told regarding your policy and seek clarity from your insurer before you buy it.




Although rampant, insurance mis-selling can be put to a stop when buyers become more conscious and insurers more transparent. Visit Bajaj Allianz Life Insurance Company website to access a slew of insurance policies and what they offer and can be tailored to your preferences.



#Survey conducted by brand equity – Nielsen in March 2020

~Tax benefits as per prevailing Income tax laws shall apply. Please check with your tax consultant for eligibility.

**Past performance is not indicative of future performance.

The above information is for general understanding and is meant to educate the general public at large. The reader will have to verify the facts, law and content with the prevailing tax statutes and seek appropriate professional advice before acting on the basis of the above information.

In this policy, the investment risk in investment portfolio is borne by the policyholder. Investment in ULIPs is subject to risks associated with the capital markets. The policy holder is solely responsible for his/her decisions while investing in ULIPs. The views stated in this article is not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on carefully before concluding a sale.