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What is the Current Trend in Term Insurance?

People today are looking for term insurance plans that are simple, easy to buy, and match their everyday needs. Thanks to digital tools, flexible plans, and health-related rewards, more people are now exploring term insurance. These new options give better value, more comfort, and stronger protection for families.

As people’s needs are changing, insurance companies are updating the way they provide their services to make things easier, faster, and more useful for customers. Whether it's buying a plan online, choosing add-ons, or getting help faster, everything is improving. In this blog, we will look at the latest insurance industry trends that are shaping the future of the insurance industry in India.

why a term insurance policy is essential, how it works, and how to select the right term plan that suits your needs . Read Less

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Written ByShruti gujarathi
AboutShruti gujarathi
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Shruti gujarathi has 5 years of experience in the BFSI sector, and as Manager- Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
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Digital Transformation in Term Insurance


Technology is helping people buy and manage term insurance with ease. Today, you don’t need to visit any office or fill out long forms. Everything can be done online.


Key changes in digital term insurance:


  • Online Purchase: You can  buy a term plan online[1]  in just a few steps.
  • Term Insurance Calculator: Easy-to-use tools help you check premium costs.
  • Instant Policy Issuance: Some policies are issued immediately after simple checks.
  • Chatbots and Support: You can ask questions 24/7 using chat features.
  • Safe Payments: Premiums can be paid online using secure methods.

Customization & Flexibility


Modern term insurance plans now offer more options than ever before. This is one of the most important insurance trends today.


What you can now choose:


  • Policy Duration: Choose how long you want coverage, from 5 to 40 years, or depending on your retirement age, coverage you need, financial goal etc .
  • Payment Term: Pick between a one-time payment or yearly/monthly/quarterly/half yearly payments.
  • Death Benefit Option: Get the sum as a lump sum or as monthly payouts.
  • Add-on Riders: Add benefits like critical illness cover, accidental death cover, or premium waiver.

Health & Wellness Integration


One of the new life insurance trends is the link between your health and your term plan. Insurance companies are now rewarding people who stay healthy.


How it works:


  • Discounted Premiums: If you have a healthy lifestyle, you may pay less, depending on the insurer’s terms.
  • Fitness Tracking: Some plans offer discounts based on steps walked or gym activity. However, this may vary as per the insurer.
  • Regular Health Checks: You may get free annual checkups with some plans.
  • Nutrition Tips & Support: Some companies offer health apps or online guidance.

This trend is growing because people are more focused on wellness, and companies want to encourage good habits.    


Term Insurance for Millennials and Gen Z


Young people today want insurance that fits their lives. This includes digital access, flexible payments, and easy claim processes.


Key features for young buyers:


  • Affordable Premiums: When you’re young, term insurance is cheaper.
  • Quick Online Access: Buying and managing the policy can be done on your phone.
  • Easy Language: Plans now come with clear, simple terms.
  • No Long Waiting: Claims are processed faster for emergencies.

Pandemic-Driven Shifts


The COVID-19 pandemic changed how people think about insurance. There is now a stronger focus on health and financial protection. 


Changes after the pandemic:


  • More People Buying Insurance: There’s been a rise in people buying term insurance to protect families.
  • Higher Sum Assured: People are choosing higher amounts to ensure better safety.
  • More Online Claims: More claims are now handled digitally, which is quicker and safer.
  • COVID-Specific Questions: Health checkups now include questions about COVID history.

As we move forward, the insurance industry trends in India will keep changing with time. The mix of technology, health focus, flexibility, and new customer needs is shaping the future of the insurance industry. Term insurance is no longer just about life cover—it’s about ease, support, and care. Whether you're young or old, understanding these insurance trends can help you make better choices for your family’s financial future.


FAQs


What are the latest insurance industry trends in 2025?


In 2025, more and more people may be looking to buy insurance online. Plans are easier to change based on your needs. You also get rewards for staying healthy. These changes make insurance easy to use and more helpful.


How is digital transformation impacting the insurance sector?


Digital tools make things faster. You can buy, renew, or claim your policy online. No need to visit offices. Apps and websites guide you step-by-step. This saves time and effort.


How is customer experience evolving in the insurance industry?


Insurance companies now focus on making things easier. Plans are simpler, support is faster, and claims get processed quickly. This helps people trust insurance more and feel safer with their choices.


How are mobile apps improving insurance services?


Mobile apps help you do everything—buy plans, check updates, or file claims. You can also chat with support and get reminders. You don’t need to go anywhere. Everything is in your phone.


What is the trend in insurance?


Today, people want insurance that is easy to understand and buy online. They like plans they can change to match their needs. This makes insurance more flexible and user-friendly.


What are the three issues facing the insurance industry?


First, many people don’t fully understand insurance. Second, they don’t always trust the companies. Third, they want faster and simpler services.


What is a risk in insurance?


A problem is when people buy too little cover. That means if something bad happens, the money won’t be enough. It's important to choose the right amount of cover for your family.


What are the principles of insurance?


Insurance works on trust and fairness. You must give the correct details about yourself. The company promises to help financially if something unfortunate happens. Both sides agree on what’s covered and follow policy term & condition during the policy term.


What is the basic knowledge of insurance?


Insurance means you pay a small amount regularly. If something bad happens—like an illness, accident, or death—the company gives money to help you or your family subject to the terms & conditions of the insurance plan. It gives you peace of mind.


What are the 4 most important insurances?


- Term insurance helps your family financially if you pass away.


- Health insurance pays for hospital bills & other medical expenses.


- Accident insurance helps if you get hurt.


- Auto insurance covers you financially in case of accidents or damage to your vehicle.    


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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-14982/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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