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RBI’s Account Aggregator Framework: What Life Insurance Policyholders Need to Know

The RBI account aggregator framework is transforming how financial information is shared—securely, transparently, and with user consent at the core. For life insurance policyholders, this shift is crucial. Whether you're buying a new policy, transferring funds, or seeking a loan against your policy, this framework simplifies the process, protects your data, and builds trust. Let’s explore what it means and how it impacts you.

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 02nd September 2025
Modified on: 03rd September 2025
Reading Time: 20 Mins
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What are Account Aggregators?

Account aggregators (AAs) are licensed entities under the Reserve Bank of India that enable individuals to securely share their financial data across institutions with their explicit consent. These AAs are intermediaries that fetch data from Financial Information Providers (FIPs) like banks, insurance companies, etc., and deliver it to Financial Information Users (FIUs) such as lenders or wealth managers.

Here’s how it works:

  1. A user, such as a life insurance policyholder, wants to apply for a loan.
  2. The lender (FIU) needs to assess the user's financial history.
  3. The Account Aggregator asks the user for permission to fetch this data.
  4. Once consent is given, the AA pulls encrypted financial data from FIPs (like the user’s insurer or bank) and shares it securely with the FIU.

Importantly, AAs do not store your data. They only facilitate its transfer with your consent ensuring security for users.


Why Was This Framework Introduced?

The RBI account aggregator framework was introduced to solve the problem of fragmented and inefficient data sharing in the Indian financial ecosystem. Before this framework, sharing financial information often meant printing statements, visiting branches, or sending documents via email—a process with potential data security risks.

The framework addresses these issues by:

  • Enabling consent-based, real-time data sharing
  • Reducing paperwork and turnaround time for services
  • Enhancing transparency and reducing the risk of data misuse

As digital financial services grow, especially in insurance, the need for fast and reliable data exchange has increased. Through the AA framework, insurers can, for instance, verify income directly from bank statements or confirm premium payment history in real time. This helps them assess risk profiles more accurately and process applications faster. That too, all based on your consent.


Who Can Become an SRO?

To ensure smooth coordination and standard practices among AAs, the RBI introduced the concept of Self-Regulatory Organisations (SROs). These SROs are responsible for overseeing AAs and setting industry-wide guidelines.

An organisation must meet the following conditions to become an SRO:

  • Be a not-for-profit company registered under Section 8 of the Companies Act, 2013
  • Maintain a minimum Net Owned Fund (NOF) of ₹2 crore, as required by the RBI for NBFC-Account Aggregators
  • Ensure no single entity holds more than 10% of its paid-up capital
  • Have the capacity to build and operate robust IT infrastructure and organizational systems to effectively and consistently discharge SRO-AA responsibilities
  • Ensure governance capability wherein key executives must have professional competence, integrity, and no adverse legal proceedings that might impact the sector

The idea behind SROs is to provide industry-level governance while allowing flexibility for innovation.


Innovation and Regulation

The AA ecosystem represents a fine balance between innovation and regulation. On one hand, it allows banks, insurers , other financial information users (FIU) to collaborate and deliver seamless services to users. On the other, it enforces strong security, privacy, and consent principles to prevent misuse of data.

Key innovations of this framework include:

  • Unified digital experience : Policyholders can connect all their accounts—banking, insurance, etc.—on a single platform.
  • Seamless services : Insurance claim processing or loan approvals can be done with seamless data verification.

For policyholders, especially those using digital life insurance platforms or looking for loans against policies, these changes can offer ease of access, security, and confidence.

However, concerns around digital literacy, true informed consent, and the scale of data sharing remain. For less tech-savvy users, understanding how their data is shared and with whom is critical. Hence, the need for public education and regulatory oversight remains strong.


Conclusion

The RBI account aggregator framework is a progressive step towards building a safe, efficient, and user-centric financial ecosystem. For life insurance policyholders, it means seamless service, greater transparency, and enhanced data protection. As its adoption grows, staying informed about how your data is used—and ensuring your consent is fully informed—will be key to benefiting from this digital transformation.

Whether you're applying for a new life policy, taking a loan against it, or simply managing your finances digitally, the Account Aggregator ecosystem is poised to make the experience more secure and seamless than ever before.

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-16696/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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