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Understanding Pure Endowment Plans and Their Key Features

A pure endowment plan is a life insurance plan that helps you save for the future. The plan gives you a fixed amount at the end of the policy term—but only if survive the policy term . In case you pass away during the policy term, this plan does not offer any death benefit to your loved ones. It is made for people who want to build savings for future needs like retirement, their child’s education, or other important goals. Read More


In this blog, we will explain what a pure endowment plan is , how it works, who can buy it, the features it offers, how premiums are paid, and the tax benefits that come with it. Read Less

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Written ByShruti Gujarathi
AboutShruti Gujarathi
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Shruti Gujarathi has 5 years of experience in the BFSI sector, and as Manager – Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years, with deep expertise in insurance domain.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 21th July 2025
Modified on: 23th July 2025
Reading Time: 15 Mins
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Pure Endowment Plan : Meaning

A pure endowment plan is a type of life insurance plan where a guaranteed* sum is paid only if the life assured survives the full policy term. This amount is fixed at the beginning of the policy and is paid out on maturity.

This plan does not provide any death benefit to the nominee if the life assured dies before the plan ends. It is a savings plan that works only if you live through the policy duration.

This plan is usually chosen by people who want guaranteed savings at a future date for specific needs like retirement or higher education. Some life insurance plans may offer an endowment plan with other benefits like a bonus (if declared) or return of premium.

Pure endowment life insurance is not affected by market volatility , ensuring your money stays protected from market changes .


Features of Pure Endowment Life Insurance

Here are the main features of a pure endowment plan:

Guaranteed* Maturity Benefit: You get a fixed sum when you survive the policy term.

  • No Death Benefit: The plan does not offer any payout to your dependents if you pass away during the policy period.
  • Savings-Based Plan: It helps you build savings over a long period of time.
  • 'Fixed Premiums: You pay regular premiums to keep the plan active.
  • Surrender Value: Once the surrender value is accrued the policyholder can surrender the policy, subject to policy terms and conditions.
  • Low Risk: It offers protection from market changes and gives assured returns.
  • Bonus Options: Some plans may offer additional benefits in the form of bonuses(if declared by the insurer) along with the sum assured.

These features make it useful for people who want to save money without taking too many risks.


Eligibility Criteria for Pure Endowment Plans

To buy a pure endowment policy, you need to meet the eligibility criteria of the Insurer some of which include :

  • Minimum Age: Usually 18 years
  • Maximum Age: Usually up to 60 years (varies by insurer)
  • Income: Some insurer may ask for income details
  • Health condition: Some Insurers may ask for Medical tests to decide premium

These eligibility rules help insurance companies check if the plan is suitable for you.


What Are the Premium Payment Structures of Pure Endowment Plans?

Every pure endowment life insurance policy has a premium payment structure that you must follow to keep it active. Here are the main points:

  • Regular Premiums: You can pay premiums at every year, half-year, quarter, or month during the policy term.
  • Single Premium Option: Some policies may allow you to pay the full amount at a time.
  • Mode of Payment: You can pay online, by cheque, auto-debit, or other accepted payment methods.

Missing a premium payment will lead to a policy lapse (if you miss paying within the grace period too).


Tax Benefits under Pure Endowment Plans

A pure endowment plan also offers tax advantages, making it even more attractive as a savings option. The premiums paid may be eligible for tax deductions under Section 80C of the Income Tax Act, 1961, up to ₹1.5 lakh in a year (applicable under the old tax regime).

This tax benefit can help you reduce your tax liability while planning for the future.


Conclusion

A pure endowment plan is a life insurance plan that helps you save money for future goals like retirement or your child’s higher education. It gives you a guaranteed* payout referred to as sum assured at the end of the policy term if you survive the duration. This plan does not give a death benefit to your family if you die during the policy term. With benefits like disciplined savings, fixed premiums, and tax deductions, it can be a smart choice for people who want to avoid market risks and prefer a secure future fund.


FAQs

Is it good to invest in a pure endowment plan?

A pure endowment plan can be a good option if you want to build savings. It gives you a guaranteed* payout at a specific future date. You can also avail tax benefits on the premium you pay.


What happens if the life assured dies before the end of the policy term in a pure endowment plan?

A pure endowment plan doesn’t give any payout (no death benefit is paid) in case of death of the life assured during the policy term.

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

 

*Conditions Apply – The Guaranteed benefits are dependent on policy term, premium payment term availed along with other variable factors. For more details, please refer to sales brochure.

BJAZ-WEB-EC-16185/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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