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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

Whole Life ULIPs

There are different types of ULIPs, and one such type is the whole life ULIP, which provides life cover to the life assured for up to 99 or 100 years of age ( depending on the Insurer) . This ULIP plan is intended to provide complete insurance coverage over a long tenure, so that you are protected at all times. You can buy the whole life ULIP plan for your long-term financial goals and create a corpus with market-linked returns while enjoying insurance coverage lifelong.

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 12th September 2025
Modified on: 15th September 2025
Reading Time: 15 Mins
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What is whole life ULIP ?

Whole life ULIP plans are ULIP plans that offer life coverage to the life assured for up to 99 or 100 years of age (depending on the Insurer). If the life assured passes away before reaching 99 or 100 years of age, a death benefit is paid. On the other hand, if the life assured happens to survive till maturity, the fund value is paid as the maturity benefit.

The policy term of the whole life ULIP depends on your entry age. For instance, if you buy the plan at 30 years of age and the plan runs till 100, that is for a policy term of 70 years. On the other hand, if you buy the plan at 40 years of age, the term becomes 60 years.

Besides the long-term coverage, whole life ULIPs work similarly to other ULIP plans. You can invest your premium in market-linked funds and enjoy returns on your investments (subject to the performance of the underlying fund) over the long-term horizon.


Is ULIP insurance a smart investment choice

ULIPs are considered a suitable choice since they provide you with the dual benefit of life insurance and market-linked returns. Plus, when you choose a whole life ULIP, you get life insurance cover for life, which adds to your financial security. If you are not around, the death benefit from the plan can offer your family financial support and help them fulfil their goals.

Plus, you can get the benefit of managing a part of your premium by fund switching , premium redirection, top-ups, partial withdrawals post the lock in period , and other flexible features , subject to policy terms and conditions.

Given these benefits and the financial protection offered, ULIPs can be a smart financial decision .


Key Benefits of Investing in Whole Life ULIPs

A whole life ULIP gives various benefits. Some of these benefits are as follows –


Whole Life Insurance Protection

The first benefit of whole life ULIPs is the whole life coverage that you get. This helps you get peace of mind. You can stay protected till 99 or 100 years of age for complete financial security.


Variety of Premium Payment Options

Though coverage runs lifelong, whole life ULIPs allow you to pay the premium for a limited tenure so that you can enjoy the coverage in your golden years. This means some plans offer limited timeframe for premium payment while the insurance coverage could last for a much longer tenure. Moreover, you can also pay the premiums annually, half-yearly, quarterly, or monthly, depending on your needs.


The Potential of Wealth Creation

ULIPs are market-linked plans which give you exposure to the financial markets. You can invest a part of the premium in equity, debt, or balanced funds and earn market-linked returns. Over time, these returns can grow (subject to the performance of the underlying fund) and help you accumulate a corpus for your financial goals.


Surrender Value

ULIPs provide liquidity in times of emergency with the feature of partial withdrawals after the lock-in period. Even if the coverage runs lifelong, you can withdraw from the fund value after the lock-in period of 5 years (subject to policy terms and conditions).

Alternatively, if you want to exit the coverage, you can do so by surrendering the policy and the proceeds of the discontinued policy will be payable at the end of lock-in period or date of surrender whichever is later.


Tax Advantages

Lastly, let’s not forget the tax benefits that you get. The premiums paid qualify as a deduction u/s 80C up to ₹1.5 lakhs1. The death benefit could be tax-free2 and you can also enjoy a tax-free maturity benefit u/s 10(10D)3, subject to specific terms and conditions.


How Are Premiums Structured in Whole-Life ULIPs?

The premiums of a whole life ULIP are allocated to the fund of your choice.

The premiums of a whole life ULIP are segregated into two parts. A part of the premium is used to pay for the life insurance coverage that ULIPs provide. The other part is allocated to the fund of your choice after deducting relevant charges.

Premiums can be paid annually, half-yearly, quarterly, or monthly. You can also choose the single or limited premium payment mode depending on your financial needs.


Do Whole Life ULIP Plans Come in Various Types?

Whole life ULIPs are unit-linked plans that provide coverage for life, typically till the age of 99 or 100 and aim to create a long-term corpus for your financial goals. Other types of ULIPs, like child based ULIPs or ULPP, are usually not offered for whole life since they are designed to fulfil specific goals.


Key takeaways

  • Whole life ULIPs are ULIPs that provide life insurance coverage for 99 or 100 years of age.
  • Whole life ULIPs can be a smart investment choice for the financial security that they provide, along with the potential to generate attractive market-linked returns over the long-term horizon.
  • Some of the benefits of whole life ULIPs are lifelong protection, potential of wealth creation, tax benefits, and variety of premium payment options etc.
  • You can buy whole life ULIPs to create a corpus for your long-term goals.
     

Conclusion

If you are looking for lifelong financial protection along with the possibility to create a market-linked corpus, whole life ULIPs can be a suitable choice. You can buy these plans to create a corpus for different types of financial goals. So, assess your financial needs and then choose a suitable whole life ULIP.


FAQs

  1. What is a Whole Life ULIP?

    A whole life ULIP is a ULIP plan which provides life cover to the life assured for up to 99 or 100 years of age ( depending on the Insurer) . The policy term is determined based on your age at entry, and then the plan runs till the maximum specified age. You get life insurance coverage throughout the policy tenure and also create a market-linked corpus for your financial goals.


  2. How is a Whole Life ULIP different from a regular ULIP?

    Under a regular ULIP, there is a defined tenure for which the coverage runs. However, under whole life ULIPs, there is no defined tenure.
    This means that the policy runs for 99 or 100 years of age from the entry age. For instance, if you buy a plan at 30 years of age and the coverage is up to 100 years, the tenure would be 70 years. At the same time, if another individual buys the plan at 40 years of age, the tenure would be 60 years

    The plan provides life cover to the life assured for up to 99 or 100 years of age ( depending on the Insurer), and the policy term depends on your entry age.


  3. Who should consider investing in a Whole Life ULIP?

    Individuals looking for whole life protection with long-term wealth creation can consider investing in a whole life ULIP.


  4. Is a Whole Life ULIP suitable for long-term wealth creation?

    Since whole life ULIPs have a long-term horizon, they are suitable for long-term wealth creation.

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IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in, Fax No: 02066026789

Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

BJAZ-WEB-EC-16849/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Bajaj Allianz Life Insurance Company Limited is only the name of the Life Insurance Company and Bajaj Allianz Life Goal Assure II- A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN No.: 116L180V02) is only the name of the unit linked insurance contract and does not in any way indicate the quality of the contract, its future prospects or returns. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

Bajaj Allianz Life Goal Assure II - A Unit-linked Non-Participating Individual Life Savings Insurance Plan (UIN: 116L180V02)

**Return of Mortality Charges at Maturity (ROMC) is payable at maturity, provided all due premiums have been paid

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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