A Unit Linked Insurance Plan (ULIP) is considered as one of the most preferable means of investment today. ULIP Investment, which was once associated with higher costs, has changed the game for itself due to low costs and potential to earn high returns. A majority of investors prefer investing in a ULIP since they are looking at maximizing returns over the long run. However, an investor can yield desired gains if he/she invests in the right funds based on his/her risk appetite for a long term. One can seek advice from subject matter experts before taking a decision.