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Life Insurance Made Simple: Term , Endowment and ULIP Explained

Picking the right policy can be confusing because there are so many different kinds of life insurance, and each works differently. To make a good decision, you need to understand the difference between Term Insurance and Endowment Insurance and also the ULIPs. Let us examine the distinguishing features of ULIPs[1] , Endowment Policy, and Term Policy, so you can have an idea of what each does and which one would suit you the most.

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 9th June 2025
Modified on: 9th June 2025
Reading Time: 15 Mins
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What is Term Insurance?

 

Term Insurance is a form of life insurance that protects your family if there is an untimely death of the life assured. If anything happens to you within that time, the life insurance company will pay money to your nominees. If you survive the policy term, no payment is made. Term Insurance is primarily intended to ensure that your family will be well taken care of financially if you die suddenly. It tends to be less expensive than other forms of life insurance as it doesn't incorporate savings or investment elements. You can also avail additional protection, such as serious illness or disability cover, for a bit more money.

 

What are Endowment Plans?

 

An Endowment Plan is a combination of insurance and savings. With an Endowment Plan, you pay regular premiums for a certain period. If you pass away during the policy term, your nominee will receive the amount promised and additional bonuses, if any declared by the insurer. If you live throughout the term, you will receive a lump-sum amount at the end of the specified term, consisting of the amount you paid, as well as all applicable bonuses and investment returns. The idea behind these plans is to save money for purposes like education, retirement savings, and to provide financial protection if you were to pass away. In comparison to Term Insurance, Endowment Plans cost more because they typically include savings. You can make premium payments monthly, quarterly, or annually, and you may increase coverage as well. Endowment Plans can be useful for people who would like life insurance, as well as savings for their family's financial future.

 

What are ULIPs (Unit Linked Insurance Plans)?

 

ULIPs, or Unit Linked Insurance Plans, offer both life insurance and an opportunity to grow your money by linking part of your premium to market-linked funds such as equity, debt, or a mix of both. A portion of the premium pays for life cover, while the rest is used to buy units in these funds. The value of your ULIP depends on how well these funds perform. At maturity or in case of death, the payout is usually the higher of the sum assured or the fund value, depending on the terms of the policy. ULIPs provide flexibility to choose fund options and switch between funds based on your risk appetite and goals. They usually have a lock-in period of about five years and allow partial withdrawals after that. ULIPs come with various charges such as mortality charges and premium allocation charges among others, which are explained by the insurer. Tax benefits are available on premiums paid and maturity proceeds subject to certain provisions of the Income Tax Act 1961.

 

Difference Between Term Insurance and Endowment Insurance

 

Here are the key differences between Term Insurance and Endowment Insurance:

  • Purpose:

    Term Insurance provides pure life cover, while Endowment Plans offer both insurance and savings.
  • Coverage:

    Term Plans offer a higher sum assured for lower premiums with no maturity benefits, while Endowment Plans provide a lower sum assured but include maturity benefits.
  • Premiums:

    Term Insurance premiums are generally lower because they only cover risk; Endowment Plan premiums are higher due to the savings component.
  • Maturity Benefit:

    Term Insurance does not pay anything if you survive the term; Endowment Plans pay a lump sum on maturity.
  • Payout:

    Term Insurance pays a death benefit only; Endowment Plans pay a death benefit plus bonuses, or a maturity amount on survival.
  • Tax Benefits:

    Both offer tax deductions on premiums; maturity benefits from Endowment Plans may be tax-exempt under certain conditions.

 

Term Insurance vs Endowment: Key Features

 

Here are the key features for Term Insurance vs Endowment plan:

  • Term Insurance is a low-cost, pure protection plan.
  • Endowment Plans combine protection with guaranteed savings.
  • Term Plans pay only on death during the term.
  • Endowment Plans pay on death or maturity.
  • Endowment Plans have higher premiums than Term Plans.
  • Both plans can be enhanced with riders for additional coverage at extra cost.

Understanding these key features can help you make the right choice in the Term Plan vs Endowment Plan decision based on your needs and budget.

 

Term Plan vs Endowment Plan: Which One is Right for You?

 

Choosing between a Term Plan vs Endowment Plan depends on what you want to achieve with your money. If your main goal is to protect your family financially in case something happens to you, a Term Plan is a good choice. It gives you high life cover for a low premium. But if you want to save money over time and also get life insurance, then an Endowment Plan might be better. It gives you a lump sum at the end of the policy, which you can use for big goals like your child’s education or your retirement.

 

ULIP vs Term Insurance: Key Differences

 

  • Dual Benefit:

    ULIPs provide both life insurance and a chance to grow money through market-linked funds; Term Insurance offers only life cover.
  • Premiums:

    ULIP premiums are generally higher because they include ULIP charges; Term Insurance premiums are lower.
  • Returns:

    ULIPs have the potential for higher returns depending on market performance; Term Insurance does not offer returns.
  • Lock-in Period:

    ULIPs have a lock-in period (usually 5 years); Term Insurance has no lock-in.
  • Flexibility:

    ULIPs allow switching between funds and partial withdrawals after lock-in; Term Insurance does not carry any investment component.
  • Risk:

    ULIPs carry investment risk borne by the policyholder; Term Insurance is risk-free as there are no maturity or survival benefits linked to it.
  • Coverage:

    Term Insurance offers higher sum assured for protection; ULIPs combine life cover with fund value benefits.
  • Tax Benefits:

    Both offer tax benefits on premiums and payouts under specific sections subject to certain provisions of the Income Tax Act 1961.

 

ULIP vs Term Insurance: Investment and Coverage Comparison

 

Let’s look at how ULIP and Term Insurance differ in terms of investment, returns, and protection. This will help you understand the ULIP vs Term Insurance comparison better.

FeatureULIPTerm Insurance
Insurance CoverageLife cover plus fund valuePure life cover
Premium AmountHigher due to the investment componentLower, focused on protection
ReturnsLinked to market performanceNo returns, only death benefit
Lock-in PeriodUsually 5 yearsNo lock-in period
FlexibilityCan switch funds, partial withdrawalsNo switching or withdrawals
RiskInvestment risk borne by the policyholderNo investment risk
Maturity BenefitFund value or sum assured, whichever is higherNo maturity benefit

 

ULIP vs Term Insurance: Suitability for Different Life Goals

 

  • ULIPs may suit those looking for life insurance plus long-term growth aligned with market performance.
  • Term Insurance suits those who want affordable, straightforward financial protection for family.
  • ULIPs can be considered for goals like wealth creation combined with protection.
  • Term Plans are preferred for pure life cover without the need for savings or investment.

 

When to Choose Term Plans, Endowment Plans, or ULIPs?

 

  • Choose Term Plans if:

    • Your main goal is to provide financial protection to your family in case of your death.
    • You prefer affordable premiums and a high sum assured.
  • Choose Endowment Plans if:

    • You want a combination of life cover and guaranteed savings.
    • You have long-term financial goals, such as education or retirement.
    • You prefer receiving a lump sum amount at the end of the policy term.
  • Choose ULIPs if:

    • You want life cover along with the opportunity to grow your money through market-linked funds.
    • You want the flexibility to switch funds and make partial withdrawals after the lock-in period.
  • Additional Considerations:

    • Your age, financial responsibilities, and risk appetite.
    • The premium amount you can afford.
    • The duration for which you want coverage or savings.
    • Availability of riders and additional benefits.

 

How to Choose the Right Life Insurance Plan for Your Needs?

 

Choosing the right life insurance plan depends on your personal financial goals and family needs. Consider whether your priority is pure protection, savings, or a mix of both. Evaluate your budget for premiums and your comfort with investment risks. Look at the policy terms, benefits, and flexibility offered. It can help to compare plans side by side and read the details about charges and benefits carefully. Understanding the difference between Term Insurance and Endowment Insurance, and knowing how ULIPs work, can guide you to select a plan that aligns with your life goals and financial situation.

 

Conclusion

 

Understanding the differences between Term Insurance, Endowment Plans, and ULIPs can help you make a choice that fits your needs. Term Plans focus on affordable protection, Endowment Plans combine protection with savings, and ULIPs offer life cover with market-linked growth opportunities. Each has its own features and benefits, so choosing depends on your financial goals, risk comfort, and budget. Being informed about these options can support you in selecting a plan that offers peace of mind and financial security.

 

FAQs

 

  1. How do ULIPs combine investment with insurance?

    A ULIP splits your premium into two parts; one part is used towards life insurance, while the rest is used to purchase units in underlying funds which are in turn invested in equity or the debt market. In this manner, a ULIP provides you with both life insurance and an option to invest.
  2. What should you evaluate before choosing a plan?

    Before choosing a life insurance plan, consider your financial goals, budget for premiums, desired coverage amount, and risk tolerance. Also, check the policy features, benefits, flexibility, and charges to find a plan that suits your needs.
  3. What is the difference between a Term Plan and an Endowment Plan?

    The Term Plan simply provides pure life insurance. It has no maturity benefit and pays only if the insured dies during the term of the contract. The Endowment Plan is a blend of protection and investment. It provides survival benefit, life insurance coverage and guaranteed savings, and pays a lump sum at maturity if the insured survives the term or upon death during the term.
  4. Which is a better Term Plan or an Endowment Plan?

    The preferred plan is based on your requirements. Term Plans provide cost-effective, high coverage for security, whereas Endowment Plans combine security with savings for long-term purposes. Your decision should match your financial goals and your willingness to pay premiums.

 

Disclaimer:

 

IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER.

The Unit Linked Insurance Products do not offer any liquidity during the first five years of the contract. The policyholder will not be able to surrender or withdraw the monies invested in Unit Linked Insurance Products completely or partially till the end of the fifth year.

ULIPs are different from the traditional insurance products and are subject to the risk factors. The premium paid in ULIPs are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document issued by the insurance company. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these plans, their future prospects and returns.

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

Tax benefits as per prevailing Income tax laws shall apply. Please check with your tax consultant for eligibility.

BJAZ-WEB-EC-15266/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


X
Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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