Claim Settlement Ratio of 99.23%~

Close Button Close Button
X
NRI Services Helpline

Calling FromPhone Number (Toll Free)
AUSTRALIA80037371371
CANADA
HONG KONG
ISRAEL
MALAYSIA
NEW ZEALAND
PHILIPPINES
SINGAPORE
THAILAND
UNITED KINGDOM
BRUNEI8014605
INDONESIA0018030160202
JORDAN080023194
OMAN80074363
TURKEY00800142030059
VIETNAM1800400070
UNITED STATES18339680951
Calling us from INDIA18002097272
Rest of the World+912067871700
(Call charges apply)

Understanding Bima-ASBA: The Future of Secure Life Insurance Premium Payments

When it comes to financial transactions, people are increasingly relying on UPIs, whether it is to pay their monthly rent, electricity bills and even insurance payments. A circular was released on 18th February 2025, in which the IRDAI [Insurance Regulatory and Development Authority of India] introduced a new mechanism to facilitate smooth transactions of payment of premium for life and health insurance policies. But what is Bima-ASBA? How does it work? How will it facilitate smooth transactions of payment of premium for you? Read this article to know more.

This move from the regulator further highlights IRDAI’s efforts to eliminate unauthorised deductions, ensuring that premium payments are collected only upon policy acceptance. Insurers are instructed to integrate Bima-ASBA into their systems starting from March 1, 2025. Bajaj Allianz Life became the first insurer to go live with Bima-ASBA.

To help you understand Bima-ASBA better, we will discuss some of the common mistakes that policyholders make while using Bima-ASBA and how to resolve them. Read Less

Get in Touch to Know More
I agree and consent to the Terms & Conditions, Privacy Policy
Get Your Life Goals, Done!

Tailored Life Insurance Solutions for your long-term Life Goals.

Written ByPalak Bagadia
AboutPalak Bagadia
LinkedIn Icon
Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Reviewed ByRituraj Singh
AboutRituraj Singh
LinkedIn Icon
Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
Share

What is Bima-ASBA?


Effective from March 1, 2025, Bima-ASBA (Applications Supported by Blocked Amount) is a new premium payment mechanism for life insurance and health insurances. It seeks to authorize one-time mandate via UPI, blocking a specified amount in their bank account for the premium payment. This amount is then transferred to the insurer’s account subject to the issuance of the policy and released if the policy proposal gets rejected.


How does Bima-ASBA work for the life insurance policy?


IRDAI has now mandated all the life insurance providers to include the Bima ASBA facility in the proposal. Here’s how it is designed to work.


  • In the policy application process, there will be an option to select Bima-ASBA and instruct the bank to block the premium amount.
  • Here, the blocking requests will be sent by the insurer through its partner banks under the NPCI (National Payments Corporation of India).
  • Upon the policy applicant’s explicit consent, the bank will block the authorised amount and notify the same to the partner bank through UPI, who will inform the insurer, and in turn will get relayed to the policy applicant.
  • The said amount will remain locked in the policy applicant’s account and won’t be available for any other transaction till the insurance underwriting gets completed or 14 days, whichever is earlier. However, the amount may continue to earn interest as per the bank rules in this phase.
  • The blocked amount will get debited only when the policy gets issued. Once the underwriting and approval are done, upon the insurer’s instruction, the partner bank will deduct the premium from the applicant’s account and transfer the same to the insurer.
  • If the final premium is higher than the blocked amount, a further one-time mandate is created. On the other hand, if the final premium is less than the blocked amount, the remaining is released after deduction of the same.
  • If the proposal gets rejected or the purchaser cancels the application, the blocked amount will get released without further deduction as per the instruction of the insurer.
  • If there’s no intimation from the insurer about the processing of the insurance application within 14 days, the blocked amount will get released automatically and be available for transactions.

Who can use the Bima-ASBA?


As per IRDAI regulations all life and health insurers have to include the Bima-ASBA option in the policy proposal. Bajaj Allianz Life, in collaboration with its payment partners, has successfully launched this process. As of now, only the individual new policyholders can use it through UPI for their first premium payment. However, the policy applicant have the option to select this new payment mechanism and may opt out if desired. Here you may take note that the blocking can be done for the proposed premium amount up to Rs 2 lakhs.


Benefits of Bima ASBA for policyholders


Earlier, the first online premium payment came with apprehensions of the policy being rejected and the consequent hassle to get back the money. Protecting the policy applicant’s interest, the Bima ASBA mechanism is all set to offer secure and transparent online premium payment. Here’s a look at its benefits


Convenient budgeting:


With no immediate deductions, Bima ASBA enables policy seekers to keep sufficient funds from premium payments, leading to convenient budgeting.


Hassle-free refunds:


In case the policy proposal gets rejected or cancelled or the 14-day period gets over with delayed processing by the insurer, the blocked amount gets automatically released, ensuring a swift and hassle-free refund.


Real-time updates:


The policy applicant keeps getting regular and real-time updates on fund blocking, debit, and unblocking of money as and when they take place.


How to get started with Bima-ASBA?


After learning all about Bima-ASBA you might be looking to secure the first premium payment in your life insurance policy purchase? Getting started with Bima ASBA is a pretty simple process. Here’s a glance.

  • Under the IRDAI guidelines, insurance companies are supposed to seek an additional declaration from the applicant to provide the Bima ASBA facility.
  • The policy seeker will have to fill out a standard declaration form as a part of the insurance proposal to opt for the facility.
  • Following the declaration submitted with the proposal, the insurance provider will send a request to block the premium amount in the applicant’s account through its partner bank via the UPI.
  • The Bima ASBA will get active once the applicant approves the blocking request.

Conclusion


As desired by IRDAI, the Bima ASBA facility may offer the policy applicant a smooth and secure premium payment experience with a quick and hassle-free refund in case of the proposal rejection. However, as of now, this facility cannot be accessed for credit or debit card payments and may take longer to get implemented on the ground dealings.

Life Insurance Guide

Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Long term investment plans - What Are Their Benefits?

A suitable financial plan may be defined by its components. Amongst other things, one aspect, it may be incomplete without, is a steady amount of investment.

Read More
Disclaimers:
Plus Symbol
Minus Symbol

The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-13971/25    

X
Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

X
Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


X
Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

close
Ask for an Agent
Sign up for personal visit and tailored advice from our expert agents