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What is the Role of a Proposer in Insurance?

In insurance, the proposer is the person who applies for an insurance policy, either for themselves or on behalf of someone else. The proposer in insurance plays a crucial role by providing accurate information, deciding policy details, and paying premiums. In other words, the proposer is the potential policyholder. Their actions influence the approval and smooth functioning of the policy. A clear understanding of who a proposer is and what their responsibilities are helps streamline the insurance process and ensures that benefits are provided as intended.

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Written ByShruti Gujarathi
AboutShruti Gujarathi
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Shruti Gujarathi has 5 years of experience in the BFSI sector, and as Manager – Digital Marketing at Bajaj Allianz Life Insurance, manages digital and content marketing. She has had hands-on experience in content strategy, performance marketing and Strategic Alliances over a career spanning 10 years, with deep expertise in insurance domain.
Rosy Pathak
Reviewed ByRosy Pathak
AboutRosy Pathak
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Rosy Pathak, AVP- Product and Brand Marketing at Bajaj Allianz Life Insurance carries over 17 years of experience in Marketing and a demonstrated history of working in the insurance industry. She is skilled in Product Management, Planning and Strategy, Project Management, Marketing and Communication.
Written on: 14th July 2025
Modified on: 16th July 2025
Reading Time: 15 Mins
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Who is a Proposer in Insurance?

A proposer in insurance is the person who applies for and purchases the insurance policy by filling out the application form and paying the premium. This person may buy the policy for themselves or for someone else, such as a family member or dependent. For example, if you purchase a life insurance plan for yourself, you are both the proposer and the life assured. However, if you buy a term insurance for your spouse or child, you are the proposer, while they are the life assured.

The proposer is responsible for applying, providing all necessary details, and paying the premiums. They are the primary point of contact between the insurer and the life assured, ensuring the insurer receives accurate and complete information.


Roles and Responsibilities of the Proposer in Insurance

The proposer plays a very important role in life insurance while buying the policy. They start the policy and give all the needed information. Their roles and responsibilities include:

  1. Selecting the right policy: The proposer chooses the type of insurance, coverage amount, policy period, and other features.
  2. Submitting the proposal form: The proposer in insurance fills out the proposal form and shares details about the life assured with the insurance company.
  3. Providing accurate information: It is important to provide complete and accurate details, including both their own and those of the life assured. Any false information can lead to rejection or cancellation of the policy. If something changes, such as an address, health details, or contact number, it is their responsibility to inform the insurer.
  4. Understanding the policy terms: The proposer should carefully read and understand the policy’s terms and conditions, including what’s not covered, any waiting periods, and how to make a claim. This helps prevent confusion and makes the claim process efficient
  5. Paying the premiums: Premiums must be paid on time. Missing payments may cause the policy to lapse, resulting in a loss of coverage and benefits.

The key responsibility of the proposer in an insurance policy is to ensure the policy remains valid and operates smoothly.


When Does a Proposer Become a Policyholder?

A proposer in insurance becomes a policyholder once the insurance company approves their application, the first premium is paid, and the policy document is issued. From that moment, the proposer is known as the policyholder for the entire policy period, as long as they continue to pay the premiums on time. This means they officially own the insurance policy and can receive its benefits.


Conclusion

Understanding who a proposer is and what they do makes the insurance process easier to follow. The proposer starts the policy, gives important information, chooses the coverage, and pays the premiums. Their role helps the policy get approved and work smoothly, protecting both the life assured and the policyholder. Whether it’s a term insurance plan or any other life insurance plan, knowing what the proposer in life insurance does builds trust and helps you make better choices.


Frequently Asked Questions

  1. What happens if the proposer dies while the life insurance policy is in effect?

    If the deceased proposer and the life assured are different people, the ownership of the policy will pass to the heirs of the proposer. If the proposer is the life assured then the death benefit will be paid to the nominee as per the policy records. In both cases, the insurer needs to be notified of the death the proposer.


  2. Can the proposer and nominee be the same?

    Yes, in some cases, the proposer and nominee can be the same person. For example, if a person buys a policy for their spouse, they are the proposer and can also name themselves as the nominee to receive the coverage amount, if applicable.

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions, please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-16097/25

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*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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