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How Bima-ASBA Helps Secure Your Life Insurance Premium Payments

When investing one of the most important factors to consider is ensuring a financial cover for your loved ones. A life insurance is no longer an optional investment, it is a necessity. But when applying for a policy you could be easily confused about premium payments. To help prevent this, the Insurance Regulatory and Development Authority of India (IRDAI) has introduced Bima-ASBA. This UPI-based platform temporarily keeps the premium amount in the policyholder’s bank account until the insurer approves the policy. By ensuring the funds are available when needed, Bima-ASBA reduces the risk of a policy rejections due to insufficient funds.

This move from the regulator further highlights IRDAI’s efforts to eliminate unauthorised deductions, ensuring that premium payments are collected only upon policy acceptance. Insurers are instructed to integrate Bima-ASBA into their systems starting from March 1, 2025. Bajaj Allianz Life became the first insurer to go live with Bima-ASBA.

To help you understand Bima-ASBA better, we will discuss some of the common mistakes that policyholders make while using Bima-ASBA and how to resolve them. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry, with a strong understanding of the insurance sector.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
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How Bima-ASBA Helps Secure Funds and Make Payment

 

Bima-ASBA (Applications Supported by Blocked Amount) is an innovative facility that allows insurance providers to temporarily block the premium amount from a customer's bank account when applying for life insurance policy The amount is only deducted if the insurer approves the policy. If the policy is not accepted, the blocked amount is automatically released and returned to the customer’s account within one working day. One of the most common reasons for a policy rejection is premium payment related issues, which can lead to having to undergo medical exams again if the policy needs to be reinstated. Bima-ASBA is one of the options which facilitate smooth transactions of payment of premium. Here’s how-:

 

  1. Funds Are Always Available


    When you apply for a policy through Bima-ASBA, the premium is reserved in your account but isn’t deducted until the insurer approves your application. This ensures that the money is set aside and available when needed.



  2. Payments Are Secure and Easy


    The method of UPI-OTM ensures that your amount is blocked safely in your bank account. If the insurer does not accept the application, the blocked amount is simply unblocked and returned, so you don’t have to wait for a refund.



  3. Timely Payments


    When you apply for an insurance policy, if you’re choosing BIMA-ASBA you will have to consent towards blocking of your amount. This is usually done via UPI-OTM. This ensures that once the policy is issued, and money is transferred from the prospect to the insurer, the payment is made to insurer on time. In case, the policy is rejected the amount will be unblocked within one working day.



Missed A Premium Payment? Here’s What You Should Do

 

Once you have secured a life insurance policy it is now time to ensure that you don’t miss out on payments. But in case you end up missing premium payment what should you do? Follow these steps to ensure your insurance coverage is safe and secure.

 

  1. Reach Out to Your Insurance Provider Immediately


    Contact your insurer as soon as you realize a payment was missed. They may offer solutions like grace periods or alternative payment options to help keep your policy active.



  2. Settle the Overdue Premium Within the Grace Period


    Most policies offer a grace period, allowing you to pay the overdue premium without losing coverage. Ensure you make the payment within this time to keep your policy active.



  3. Inquire About Reinstatement if the Policy Has Lapsed


    If the policy has lapsed, ask your insurer about reinstatement. You’ll likely be needed to pay overdue premiums, along with potential interest. Some insurers may also require a medical exam to reinstate coverage.



  4. Be Aware of Potential Changes During Reinstatement


    Reinstating a lapsed policy may involve higher premiums or altered terms, depending on your health or age. Ensure you understand the new terms before proceeding.



Preventive Measures to Avoid Missed Payments

 

To avoid missing premium payments, here are some practices that you can follow:

 

  1. Automate Premium Payments


    Set up automatic payments to ensure your premiums are deducted on time without having to manually make the payment each time.



  2. Use Reminders


    Use digital tools or apps to set reminders for your premium due dates. This helps ensure you don’t forget and can make timely payments.



  3. Schedule Payments with Your Salary Dates


    Align your premium payment dates with your salary or income inflows to ensure you always have enough funds to cover your premiums.



  4. Review Your Finances Regularly


    Assess your financial situation periodically to ensure you can afford your premiums. Adjust your payment schedule or methods if necessary.



Conclusion

 

Bima ASBA provides a helpful solution to facilitate smooth transactions of payment of premium.

 

With the convenience of automated payments and the security of real-time notifications, Bima ASBA can help ensure that your insurance coverage stays uninterrupted, allowing you to focus on other important aspects of your life.

 

Also, If you ever face a missed payment, following the necessary steps promptly will help you maintain your coverage and avoid unnecessary complications.

 

FAQs

 

What is Bima-ASBA?

 

Bima-ASBA blocks the premium amount in your bank account when applying for insurance. The amount is only deducted if the policy is approved; otherwise, it is returned.

 

How does Bima-ASBA helps you in in blocking your premium preventing policy rejection due non premium payment?

 

Bima-ASBA reserves/blocks the premium until the policy is approved, ensuring timely payment and preventing lapse without requiring advance payments.

 

What should I do if I miss a premium payment?

 

Contact your insurer immediately. To keep the policy active, settle the overdue amount within the grace period. If it lapses, inquire about reinstatement.

 

What is a grace period?

 

It’s the period after a missed payment during which you can pay without losing coverage.

 

How can I reinstate a lapsed policy?

 

Reinstate by paying overdue premiums, interest, and possibly undergoing a medical exam.

 

Can premiums change if I reinstate a policy?

 

Yes, premiums may increase based on your age or health.

 

How can I avoid missing payments?

 

Set up automatic payments, use reminders, align payments with your salary, and review finances regularly.

 

What is the benefit of automating payments?

 

It ensures timely payments, reducing the risk of missing one.

 

What if the proposal is rejected?

 

If the proposal is rejected, the insurer will send an instruction to the bank to release the blocked amount. Also, if the insurer does not process the policy application within a period of 14 days, the blocked amount will be automatically unblocked by the Insurer with the help of the bank.

 

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Disclaimers:
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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-14382/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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