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Bima ASBA for Life Insurance: Benefits & Traditional Payments Comparison

To safeguard from the uncertainties of life, insurance has been one of the trusted choices of investment. However, until recently, buying an insurance policy meant opting for the traditional methods that required paying the first premium at the application stage. The payment had to be completed when approval and issuance of the policy was still awaited. Addressing this, the Insurance Regulatory and Development Authority of India (IRDAI) has mandated the provision of Bima-ASBA (Applications Supported by Blocked Amount) from March 1, which would require premium payment only after the life insurance policy gets issued.

When applying for a life insurance policy a lot factors come into play, here’s how you can use Bima ASBA as an option for your first premium payment.

This move from the regulator further highlights IRDAI’s efforts to eliminate unauthorised deductions, ensuring that premium payments are collected only upon policy acceptance. Insurers are instructed to integrate Bima-ASBA into their systems starting from March 1, 2025. Bajaj Allianz Life became the first insurer to go live with Bima-ASBA.

To help you understand Bima-ASBA better, we will discuss some of the common mistakes that policyholders make while using Bima-ASBA and how to resolve them. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
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Traditional life insurance payment methods


Premiums for life insurance in India were paid in advance right from the time of policy purchase. IRDAI has issued that the premiums are required to be paid only after the policy has been approved by the insurer. This was issued in benefit of the policyholder.


Under the traditional insurance payment framework, you can pay premiums in the following ways.


Online mode:


While making a policy purchase, the premium can be paid digitally through internet banking, through debit, credit cards, via UPI etc.


Offline mode:


The life insurance premium can also be paid in offline mode, either by physically visiting the branch office or through agents. The offline payment can be made by cheques and demand drafts or also by cash.


What makes Bima-ASBA different?


Introduced by IRDAI to address the gaps in traditional payment methods in insurance purchases, Bima-ASBA is a UPI-based payment mechanism. In this method, following the insurer’s request and corresponding authorisation from the applicant, the premium amount stays blocked in his/her account and gets deducted only after the policy gets issued.


Here’s where the Bima-ASBA option differs from the traditional insurance payment.


  • Unlike traditional payment systems, Bima-ASBA doesn’t require immediate payment of premium at the time of policy purchase, when its approval is still awaited.
  • Instead, upon authorisation of the applicant, the premium amount stays blocked in his/her account for the underwriting phase for up to 14 days. Within this period, the said amount is not available for other transactions but continues to earn interest.
  • The final premium amount after the underwriting process gets deducted from the blocked amount only after the approval and consequent issuance of the policy.
  • In case the policy gets rejected or cancelled, or the stipulated 14-day period is over, the blocked amount gets released and is available for other transactions, making the refund easy, smooth, and quick.
  • Under the Bima-ASBA framework, the policy applicant keeps getting regular and real-time updates of the blocking and unblocking of money or the deduction of premium, making it a transparent process. Same may not be available in the traditional payment methods.

Comparison Table: Bima-ASBA vs Traditional Methods


Comparison tables are always helpful when you want to understand the difference between two methods at a glance. Here’s a similar attempt for Bima-ASBA vs traditional methods



Payment Type
Functionalities
Bima-ASBATraditional payments

Payment mode

UPI


Can pay using internet banking, credit or debit cards, UPI, cheque, demand drafts or cash.

 

Premium payable

After policy approval and issuance

Premium payment post communication of decision & acceptance of proposal by insurer  

Amount blocking

For underwriting phase or 14 days, whichever is earlier

NA

Payment refund if policy is denied

Within 1 working day

More than 1 day

Notification of policy issuance

Real-time update

Confirmation after policy approval

Unexpected Charges

No scope due to amount blocking

Can result from transaction failures


Which one should you choose?


As per the IRDAI circular, it’s now mandatory for the insurance companies to include Bima-ASBA as a premium payment option since March 1, 2025. However, for the applicant it’s optional. He/she can choose either Bima-ASBA or any of the available traditional methods to pay the first premium to complete the policy purchase.


The choice of payment method may depend on the policy applicant’s convenience and feasibility. For example, if an applicant looks for a transparent payment mode and a smooth refund, opting for Bima-ASBA may be a wise bet. But if someone is not comfortable with UPI payments, picking traditional payment methods instead may be better. This is because Bima-ASBA option is available only through UPI as of now.

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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-14151/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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