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Bima-ASBA: Simplifying Insurance Payments for First-Time Buyers

With the introduction of the United Payments Interface(UPI) based Bima-ASBA (Applications Supported by Blocked Amount) facility, the insurance payment will become more secure, convenient and transparent. It will enable you to authorise a reservation of a specific amount in your bank account for premium payment. Under Bima-ASBA, the premium amount is deducted from blocked funds only upon the approval and issuance of the policy.

Now that you have an understanding of Bima-ASBA, this article will further discuss how Bima-ASBA simplifies insurance payments for first-time policy-buyers.

This move from the regulator further highlights IRDAI’s efforts to eliminate unauthorised deductions, ensuring that premium payments are collected only upon policy acceptance. Insurers are instructed to integrate Bima-ASBA into their systems starting from March 1, 2025. Bajaj Allianz Life became the first insurer to go live with Bima-ASBA.

To help you understand Bima-ASBA better, we will discuss some of the common mistakes that policyholders make while using Bima-ASBA and how to resolve them. Read Less

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
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How Bima-ASBA Simplifies First-Time Insurance Payments


Bima-ASBA will simplify your first-time payment for insurance premiums by allowing you to block funds in your bank account using UPI-OTM. The money will be debited to your insurer's account only after the approval of the policy proposal, thus, ensuring smoother transactions and giving you facility for your first premium payment.


When you apply for an insurance policy, you can choose to avail Bima-ASBA facility. Upon receiving this request, the insurance company will send a request to your bank to block the required funds through its partner bank. Now, this payment mechanism asks for your consent before blocking the funds. The bank will proceed to block the premium amount only after receiving your explicit consent. Upon approval of the application, the insurer will inform both you and your bank to debit the funds, and the bank will seek your permission before transferring funds. This gives you status of your policy and gives you more security of your funds.


This way, Bima-ASBA ensures communication and transparency in the payment process.


The blocked amount will be held in your account during the waiting period (i.14 days) or till such time the underwriting decision is made, whichever is earlier. If you wish to cancel the policy proposal, please notify the Insurer by making a request through the various modes provided for this purpose . The Insurer will release the blocked amount within one working day of receiving the request. If the insurer fails to process your application within 14 days, the funds will be automatically unblocked by the partner bank.


Step-by-Step Guide for First-Time Users


According to the Insurance Regulatory and Development Authority of India or IRDAI, the Bima-ASBA facility is currently offered for life insurance and health insurance policies, and you can block up to Rs.2 lakhs [1] for premium payments in your account. The following steps show how Bima-ASBA works:


Step 1


When you are applying for a life and health insurance policy, you will have the option to allow your bank to block the premium amount in your account. Opting for this option in the form means that you are giving the bank the consent to block the required amount for premium payment [2].


Step 2


Using the facility provided by the National Payments Corporation of India or NPCI, the insurance company will approach your bank, requesting to block the premium funds in your account, through one of its partner banks [2].


Step 3


Upon receiving your explicit consent, the bank will block the specific amount required for premium payment. The partner bank is responsible for relaying this information to the insurer who will then pass the details on to you [2].


Step 4


This blocked amount will be held in the account without being debited to the insurer's account. However, the specific funds will not be available for any other transactions until the underwriting process is completed or the waiting period of 14 days has passed- whichever is earlier. During this timeframe, the blocked amount will continue to earn interest based on the bank's regulations [2].


Step 5


The blocked amount will be debited from your account only once the insurer approves the application and informs you about the decision [2].


Step 6


Once the policy approval and underwriting process is complete, the insurer will direct the partner bank to deduct the premium amount from the blocked funds in your account and transfer it to the insurer's account [2].


Step 7


If you choose to cancel the policy proposal, please inform the Insurer through a request by various modes provided for this purpose . The blocked amount will be released by the Insurer within one working day of receiving your request. Again, on rejection of the proposal by the Insurer the blocked amount will released within one working day of the rejection. [2].


Step 8


Consider the insurer fails to process your policy proposal within the 14-day deadline. Under this circumstance, the blocked funds in your account will be automatically released through the partner bank [2].


Know that the blocked amount in your account will be specific to the application form you have submitted. In case multiple forms are submitted, you need to avail Bima-ASBA facility separately for each. The insurer requires your explicit consent in the proposal form to block the funds [2].


For instance, the premium amount determined by the insurer after the completion of the underwriting process is lower than the premium funds blocked in your account. In this scenario, only the reduced amount will be deducted through this facility. On the other hand, if the premium amount exceeds the blocked amount, the insurer will seek your authorization to modify the mandate. This modification will be allowed only once and the 14-day waiting period will be applicable from the date of original mandate.


In case you wish to cancel your application before the insurer makes a decision on your proposal, you can submit a cancellation request through whichever mode provided by the insurer.


FAQs


  1. When will the blocked amount be debited from my account?


    Once the policy proposal is approved and issued, the insurer will inform both you and the bank about the decision, and direct the partner bank for the transfer of funds from your bank account to the insurer's account.


  2. What happens if my policy application is rejected?


    If your application is rejected or cancelled, the insurer will instruct the partner bank about the release of the blocked funds from your account immediately.


  3. Who should I contact if I have problems with Bima-ASBA?


    For assistance with any queries related to Bima-ASBA, you can contact your insurance company. You can contact your bank or UPI service provider for transaction related issues.


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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz Life Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

 

BJAZ-WEB-EC-14073/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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