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Benefits of Bima-ASBA for Seamless Life Insurance Premium Payments

The Insurance Regulatory and Development Authority of India (IRDAI) has introduced Bima-ASBA (Application Supported by Blocked Amount), a new UPI-linked facility to simplify insurance premium payments. This initiative ensures a secure and seamless payment process by allowing policyholders to authorise premium payments without immediate deductions from their accounts. The amount remains blocked until the policy is issued, preventing unauthorised transactions and making premium payments more convenient. 

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Written ByPalak Bagadia
AboutPalak Bagadia
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Palak Bagadia, Associate – Digital Marketing at Bajaj Allianz Life, with experience spanning content and performance marketing, recruitment, employee engagement in the BFSI industry.
Reviewed ByRituraj Singh
AboutRituraj Singh
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Rituraj Singh,With over 6.5 years of experience in the insurance industry, Rituraj Singh, Manager- Product & Brand Marketing at Bajaj Allianz Life Insurance overlooks new product launches, compliance, and brand projects, leveraging artificial intelligence and technology to enhance outcomes.
Written on: 31st March 2025
Modified on: 1st April 2025
Reading Time: 14 Mins
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Key Benefits of Bima-ASBA for Policyholders

  1. No Immediate Debit:

    Unlike regular UPI payments that deduct money instantly, Bima-ASBA blocks the premium amount in your account and only deducts it after the policy is issued. This ensures that funds are reserved without affecting your balance until the policy is issued.

  2. Enhanced Security:

    Since the premium amount remains blocked rather than debited upfront, the chances of fraud and unauthorised deductions are minimised. This gives policyholders more control over their transactions and protects them from financial risks.

  3. Convenience:

    One-time UPI mandate, eliminate the need for manual transactions. Once approved, the payment process is seamless, reducing paperwork and delays.

  4. Prevention of Policy Lapses:

    Since the premium amount is already blocked, payments are processed on time, reducing the risk of policy lapses.. This ensures continuous coverage without the stress of tracking due dates.

  5. Seamless Refunds:

    If the policy is not issued for any reason, the blocked amount is automatically unblocked and refunded to your account. This prevents unnecessary deductions and ensures policy applicant’s peace of mind.

How Bima-ASBA Supports Different Types of Policies

Through One-Time Mandate (OTM) via UPI

 

Bima-ASBA allows policyholders to block the premium amount in their bank account through UPI before the insurance application is approved. The amount is deducted only after the insurer accepts the application. If the policy is rejected, the blocked amount is refunded.

Step-by-Step Process

  • Filling Out the Form

    Applicants can authorise their bank to block the premium amount using Bima-ASBA while applying for an insurance policy.

  • Approving the Payment

    The insurer sends a request to the bank, which the applicant must approve. Once approved, the bank blocks the amount and informs the insurance company.

  • Policy Approval or Rejection

     

    • If approved, the insurer notifies the bank, and the blocked amount is deducted as the premium payment.

       

    • If rejected or cancelled, the blocked amount is refunded within one working day.

       

14-Day Auto-Release Rule

As per the IRDAI circular, if the insurer does not process the application within 14 days, the blocked amount is automatically released to the applicant's account.

Bima-ASBA is a flexible payment solution that supports various insurance policies, ensuring hassle-free and timely premium payments.

  1. Life Insurance:

    Whether a term plan or a whole life policy, Bima-ASBA helps new individual policyholders make timely payments by blocking the premium amount in advance. This ensures uninterrupted financial protection for their loved ones.

  2. Health Insurance:

    Medical emergencies can be unpredictable, but Bima-ASBA ensures that health insurance premiums are paid on time. Blocking the required amount until the payment is processed helps policyholders maintain continuous health coverage without worrying about missing deadlines.

Real-Life Scenarios: How Bima-ASBA Saves Time & Effort

 

  1. Managing Finances Easily:

    A salaried individual can block the insurance premium amount on payday without an immediate deduction. This secures their policy premium payment in advance.

  2. Avoiding Double Deductions:

    If someone is applying for multiple policies, Bima-ASBA ensures that money is deducted only when a policy is issued. This prevents unnecessary withdrawals and keeps financial transactions clear and hassle-free.

For example: X’s Life Insurance Application

  1. Applying for a Life Insurance Policy

    X, a working professional, decides to secure her future by purchasing a life insurance policy from an insurance company. Instead of making an upfront payment, she opts for Bima-ASBA, allowing her bank to block the premium amount through UPI until her policy is issued.

  2. Authorising the Premium Block

    After submitting her application, X receives a UPI notification from her bank requesting approval to block the premium amount. She reviews the details and approves the request, ensuring the amount remains in her account but cannot be used for other expenses.

  3. Insurer Receives Payment Authorisation

    The insurance company receives confirmation from X’s bank that the premium amount is blocked. This assures the insurer that funds are reserved while they assess her application.

  4. Underwriting & Processing

    The insurer begins underwriting and evaluating X’s medical history, lifestyle, and financial details. This process may take multiple days depending on the company. During this time, the blocked amount remains in her account and continues earning interest.

  5. Approval & Deduction

    If insurer approves X’s policy, they instruct her bank to deduct the blocked amount. The payment is then transferred to the insurer’s account, and the policy is issued.

  6. Rejection & Refund

    If the insurer rejects X’s application, it will notify her bank to release the blocked funds. The amount will be automatically unblocked, and X will regain access to her money without deductions. The amount will be released within one working day from the date of non-acceptance of the policy proposal.

  7. Cancellation Request

    Before the insurer completes underwriting, X changes her mind and cancels the application. She submits a cancellation request to the company and instructs her bank to release the blocked amount within one working day.

Benefits for X

  • Financial Flexibility:

    X’s money remains in her account until the policy is approved, preventing unnecessary deductions.

  • Interest Retention:

    While blocked, her funds continue earning interest.

  • Security & Transparency:

    The premium is deducted only if the policy is issued. If rejected or cancelled, her money is refunded seamlessly.

Bima-ASBA ensures X a stress-free insurance payment experience, allowing her to secure her future without worrying about upfront payments.

Conclusion

 

Bima-ASBA is making premium payments secure, efficient, and hassle-free. By integrating UPI with a blocked amount mechanism, IRDAI has ensured that policyholders can manage their payments effortlessly while reducing fraud.

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Disclaimers:
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The views stated in this article are not to be construed as investment advice and readers are suggested to seek independent financial advice before making any investment decisions. For more details on risk factors, terms and conditions please read the sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale. Bajaj Allianz t Insurance Company Ltd., Regd. office Address: Bajaj Allianz House, Airport Road, Yerawada, Pune - 411006, Reg. No.: 116, CIN: U66010PN2001PLC015959, Call us on toll free No.: 1800 209 7272, Mail us: customercare@bajajallianz.co.in

BJAZ-WEB-EC-13880/25

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Disclaimer

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any call made, SMS or WhatsApp sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

 

Please refer to BALIC Privacy Policy

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Disclaimer

%%Above illustration is for Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V03) considering Male aged 25 years | Non-Smoker | Policy Term (PT)– 30 years | Premium Payment Term (PPT) – 30 years | Sum Assured opted is Rs. 1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 6,238. 2nd Year onwards premium is Rs. 6,659. Total Premium Paid is Rs. 1,99,349 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly installments (Lumpsum Payout Percentage : 45, Income Payout Percentage : 55) | Premium shown above is exclusive of Goods & Service Tax/any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. This is inclusive of all the discounts mentioned above.

##Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

@Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium amount is total of all the premiums received, exclusive of extra premium, rider premium and GST & /any other applicable tax levied, subject to changes in tax laws
Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

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Disclaimer

Bajaj Allianz Life eTouch- A Non Linked, Non-Participating, Individual Life Insurance Term Plan (UIN: 116N172V04)

*Tax benefits as per prevailing Section 10(10D) and Section 80C of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

~Individual Death Claim Settlement Ratio for FY 2023-2024

1Premium Holiday has to be selected at inception to avail this benefit and also depends on other policy terms & conditions


Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116


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Disclaimer

*Above illustration is for Bajaj Allianz Life eTouch II - A Non-Linked, Non-Participating, Individual Life Insurance Term Plan (UIN:116N198V01) considering Male aged 25years | Non-Smoker | Policy Term(PT)– 30 years | Premium Payment Term (PPT)– 30 years | Sum Assured opted is Rs.1,00,00,000 | Online Channel | Standard Life | 1st Year Premium is Rs. 5,092. 2nd Year onwards premium Rs. 5,520. Total Premium Rs. 1,65,172 | Medical Rates | Yearly Premium Payment Mode | Death benefit opted is lumpsum payout and monthly instalments (Lumpsum Payout Percentage: 40, Income Payout Percentage: 60). Income payout instalment opted for 40 years | Premium shown above is inclusive of Online Discount only, no other discounts have been considered and exclusive of Goods & Service Tax/ any other applicable tax levied, subject to changes in tax laws, and any extra premium and is for illustrative purpose only. For more details on risk factors, terms and conditions please read sales brochure & policy document (available on www.bajajallianzlife.com) carefully before concluding a sale.

##Tax benefits as per prevailing Section 10(10D) and Section 80C (under old tax regime) of the Income Tax Act shall apply. You are requested to consult your tax consultant and obtain independent advice for eligibility before claiming any benefit under the policy.Above Tax benefit is calculated considering deduction of Rs. 150,000 and applicable tax rate of 31.20%.

**5% Discount applicable for customer's first individual life insurance policy, applicable only on first year’s premium. 5% Discount for salaried customers, applicable only on first year’s premium. 6% Discount on online purchase is available for regular premium payment and limited premium payment frequency on first year's premium.

$Term Insurance plan bought online directly from Bajaj Allianz Life Insurance has no commissions involved.

^^The Return of Premium means total of all the premiums paid under the base product, excluding any extra premium and taxes, if collected explicitly.

Bajaj Allianz Life Insurance Co. Ltd. | IRDAI Reg. No. 116

X
Terms & Conditions

I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) or on National Do Not Call Registry (NDNC), any Call made, including via Voice over Internet Protocol & WhatsApp, SMS or WhatsApp messages, in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business

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