Apps In Your Pocket

What are your 4 most frequently used apps?

A new app you would highly recommend?

The Hotstar app is the best entertainment application I have experienced recently for watching the latest released movies, live sports, cricket and Television shows which I highly recommend. Being from the BFSI sector, Expense Manager is another app I would recommend you should have on your phone. It is an easy tool to keep a track of all your monthly expenses. It helps you schedule payments make recurring payments too. Expense Manager even helps you scan your spending behaviour to help cut down on any unnecessary expenses.

How do you evaluate an app before downloading it?

I see the app size, number of times the app has been downloaded, the ratings, latest comments and responses given by the app developer acknowledging lapses/ solutions to make it work. A mix of these elements helps me decide before downloading the app.

An app that you envision would be useful in the future?

That would depend on my individual need, may it be travel, entertainment, banking, food ordering etc. Today, people are looking at a singular interface for all their requirements instead of multiple platforms. Apps like Google today are already adapting to become a single platform for servicing the customer for any of his needs.

Profile:

Ranjan Dutt is a thorough bred sales and marketing professional with substantial exposure and experience spanning across global FMCG giants like Coca Cola India, strong IT/ tech and telecom giants like Satyam Infoway and Idea Cellular, versatile Life Insurance brands like Bajaj Allianz, ICICI Prudential and TATA AIA Life across geography, culture and functional expertise. High on integrity, an energetic leader known for his ability to envision and create successful outcomes in complex situations and 100% commitment to drive sales, profit and market share growth over the last 19+ years.

He is presently responsible for Brand Strategy, Digital Marketing & Transformation, Channel Marketing, Corporate Communication and Market Research for Bajaj Allianz Life Insurance.

He is recognized as an innovative & creative Life insurance Sales & Marketing professional who leverages the use of Social Media & technology in propagating Life Insurance sales & recruitment. I carry the firm belief that the future of Sales & Marketing revolves around the Digital World both in terms of using the internet & social media as well as technology to create a smart & savvy distribution. In my limited spare time, I blog on topics related to Life Insurance Sales, Team Building, Leadership, Goal Setting & Product Marketing.