Life Insurance in India is gaining popularity as one of the preferred investment tools for achieving one’s Life Goals. With a bigger chunk of young population in the country and a longer span of post-retirement years due to higher life expectancy, the importance of life insurance has grown many fold.To boost the take-up rate of life insurance, the Life Insurance Council has brought in a new campaign called ‘Sabse Pehle Life Insurance’ which aims to highlight the benefits and importance of having adequate life insurance coverage for securing one’s life goals journey.