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5 Trends That May Shape The Life Insurance Industry In 2022 | Bajaj Allianz Life

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5 New Trends That May Shape The Life Insurance Industry In 2022


Aug 19, 2022

By : Bajaj Allianz Life

Anybody desiring a strong financial portfolio always considers opting for life insurance in addition to their investments, especially since the pandemic struck. In the last two years, insurance has seen increase in its significance among the general public, with more individuals getting a taste of what it can offer in times of crisis. Life insurance secures your loved ones financially in the event of your loss.

Curious about what the future of the life insurance industry looks like? Here are five trends that may shape it.


1Five trends that may shape the insurance industry in 2022


1. Protection as a priority:

If the last two years have made anything clear, it is that life is fleeting and being prepared for crisis can make all the difference. The awareness of the importance of financial protection has increased in the public consciousness. Although financial security is the foremost goal of a life insurance policy, it also fulfils other financial aspirations like income fulfilment and retirement security, among others. Protection as the goal of insurance may remain the priority with insurers delving into efforts to address client concerns about security and the wellbeing of loved ones.

2. Innovations in digital on boarding:

From AI-enabled chat boxes to online consent to the terms & conditions of the policy by the customer’s options, the insurance industry has had a digital revamp in the last decade, but a lot of growth is yet to come. Digital technologies will continue to advance and make their way into the insurance sector with tech-enabled on boarding becoming more popular. As service requests, application requests, and claim settlements can be fulfilled much faster online, the digital on boarding process may likely attract more customers which will create the demand for further innovation in its build.

3. Greater investment in data science and analytics

One expected trend is a greater emphasis on both building and nurturing data-related technologies. This includes collection, analytics, and data protection tools. Machine learning and artificial intelligence will become an aid in understanding customer personalities and will be able to offer new avenues for insurers to meet their needs. Machine learning will also play a part in optimizing the business aspects of customer retention, risk prevention, and more.

4. Improved access to insurance

Life insurance companies will continue to create multi-channel capabilities that can both assist and provide information to their customers in more ways than already possible. Improving the access to insurance, expanding the reach to more target audiences, and making the process of applying for insurance simpler, may become critical business objectives. Companies may seek out strategic partnerships that can reduce the number of hurdles customers face before they buy an insurance policy. The service experience provided by insurers as a whole may improve.

5. The insurance advisory approach will get stronger

The insurance advisory approach is one where insurers act like financial advisors to help you find the Insurance policy for your needs. This approach promotes customising your financial instrument to your preferences so that you can make the most of it. As more customers contemplate purchasing life insurance to ensure their financial future, insurers and distributors may embrace an insurance consulting model. Understanding customer needs and advising them on appropriate solutions to address challenges will become the norm.




The upcoming years will pave the way for significant innovation in the insurance industry which will likely continue in the years after. In the immediate future, life insurers will continue seeking ways to reimagine product propositions, improve their customer service experience, and innovate on business strategies to promote faster growth. The adoption of creative digital tools, including artificial intelligence and machine learning, will enable a significant degree of personalization for the customer which makes the insurance policy more attractive as it will be better curated to their needs.


1Five trends that will shape the life insurance industry in 2022 (


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