Life Long Assure | Retirement Insurance Solution - Bajaj Allianz

Bajaj Allianz Lifelong Assure

A Non-linked Whole Life Plan

We all wish for regular flow of income at all stages of our life, but most of the time achieving those over age & time is not possible. Helping you with a solution, we at Bajaj Allianz developed Lifelong Assure - a unique plan that provides you income & protection till your 100 birthday so that you can live worry-free for a lifetime.


(Toll Free) 1800-209-0144

SMS LIFE @ 56070

Key Features

    The key features are as follows:

  • Cash Bonus starting from the end of 6th year.
  • Guaranteed Cash Back starting from the end of Premium Payment Term.
  • Life cover up to the age of 100 years.
  • Guaranteed Death Benefit of up to 300% of Sum Assured depending on the PPT chosen.
  • Option to take policy benefit in monthly installments.
  • Choice of 3 premium payment terms, viz., 10, 15 and 20 years.
  • More value for money with high sum assured rebate.
  • Attractive rates for female lives.
  • Option to enhance your coverage with rider benefits

How Does Your Plan Work

You can customize your policy to suit your requirement in the following manner:

  • 1step

    Choose your
    Sum Assured

  • 2step

    Choose your
    Premium Payment Term (PPT)

Your premium will be based on your current age, Sum Assured, PPT & premium payment frequency.

Policy Benefits and Features

  • Survival Benefit

    a. You will start receiving Guaranteed Cash Back of 3% of your Sum Assured every year, from the end of your premium payment term till the age of 99 years

    b. You will be entitled for Cash Bonus declared, if any, starting from the end of 6 policy year till the age of 99 years.

  • Maturity Benefit

    Your policy will mature at the age of 100 years. On the maturity date, if all premiums are paid, the Maturity Value under your policy, as mentioned in the below table, will be paid and the policy will terminate.

    PPT Sum Assured on Maturity
    10 years 200% of Sum Assured
    15 years 250% of Sum Assured
    20 years 300% of Sum Assured

      In addition, terminal bonus, if any, will be paid

  • Death Benefit

    In case of unfortunate death of the life assured during the policy term, provided all the due premiums have been paid under the policy, the death benefit payable to the nominee shall be as follows

    a. For age at entry less than 45 years, higher of


    • 10 times annualised premium*
    • 105% of total premium* paid till date of death
    • 200%, 250% or 300% of sum assured depending on the PPT chosen.

    b. For age at entry 45 years & above, higher of


    • 7 times annualised premium*
    • 105% of total premium* paid till date of death
    • 200%, 250% or 300% of sum assured depending on the PPT chosen.

    In addition, interim cash bonus & terminal bonus, if any, will be paid.

    * Annualized Premium and total premium is exclusive of extra premium, rider premium, service tax and cess, if any

  • Additional Rider Benefit

    You can enjoy extra coverage by choosing the optional additional rider benefits at a nominal extra cost. The riders available with Bajaj Allianz Lifelong Assure are:

  • Sr. no Rider UIN
    1 Bajaj Allianz Accidental Death Benefit Rider UIN: 116B034V01
    2 Bajaj Allianz Accidental Permanent Total/ Partial Disability Benefit Rider UIN: 116B036V01
    3 Bajaj Allianz Critical Illness Benefit Rider UIN: 116B035V01
    4 Bajaj Allianz Family Income Benefit Rider UIN: 116B037V01
    5 Bajaj Allianz Waiver of Premium Benefit Rider UIN: 116B031V01

Sample illustration

  • Ravi aged 30 years has taken a Bajaj Allianz Lifelong Assure policy for a premium paying term of 20 years. The Sum Assured chosen by him is Rs.5,00,000 for which he is paying an annual premium of Rs.51,805 after a high sum assured rebate of Rs.4000.

    • The benefits received by Ravi will be as follows.
    • Sample Illustration Lifelong Assure
    • In case of unfortunate death at age 65 years, the nominee will receive Rs.15,00,000
    • Sample Illustration Lifelong Assure
      Benefit payable in case of death of Life Assured at age 65 years Investment Return @8% p.a. Investment Return @4% p.a.
      Total Premium Paid Rs. 10,36,100* Rs. 10,36,100*
      Total Non-Guaranteed Cash Bonus Paid Rs. 8,70,000 Rs. 1,08,750
      Total Guaranteed Cash Back Rs. 2,25,000 Rs. 2,25,000
      Death Benefit Rs. 15,00,000 Rs. 15,00,000
      Total Benefit Received Rs. 25,95,000 Rs. 18,33,750

      Premium shown above is exclusive of Service Tax & cess, and any extra premium.

      For female lives 3 years age set back is applicable in premium calculation. For substandard and smokers extra premium shall be charged as per board approved underwriting norms.

      Cash bonus mentioned above is not guaranteed and will be based on actual experience.

Additional Benefits

Additional Benefits

  • You can avail loans under your policy, provided your policy has acquired a surrender benefit
  • Option to take Policy Benefits in monthly installments : Read product brochure for details
  • High Sum Assured Rebate (HSAR)
  • Tax Benefits
  • Surrender Benefit
  • Bajaj Allianz Lifelong Assure : UIN (116N122V01)

    For more details, please refer to the Download Brochure and Policy Document

Frequently Asked Questions and Support

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For more details on the risk factors, terms and conditions, please read the sales brochure carefully before concluding a sale.

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Tax Benefits

Premium paid are eligible for tax benefits under section 80C of the Income Tax Act and Maturity benefit,death benefit and Surrender value are eligible for tax benefits under Section 10(10D) of the Income Tax Act, subject to the provision stated therein.

Download Brochure
9 pages - 549 Kb
Download Policy Document
8 pages - 120 Kb

Claim Assistance

For more information Click here

*Life Insurance Claims settled as FY 2015-16

Disclaimer: I hereby authorize Bajaj Allianz Life Insurance Co. Ltd. to call me on the contact number made available by me on the website with a specific request to call back. I further declare that, irrespective of my contact number being registered on National Customer Preference Register (NCPR) under either Fully or Partially Blocked category, any call made or SMS sent in response to my request shall not be construed as an Unsolicited Commercial Communication even though the content of the call may be for the purposes of explaining various insurance products and services or solicitation and procurement of insurance business.

Insurance is the subject of the solicitation. For more details about risk factors, terms and conditions, please read the sales brochure carefully before concluding the sale. The terms and conditions of product/plan as contained in the Policy Document issued by the Company is available on the Web Site. Please note that the name of the Bajaj Allianz product/plan does not indicate the quality of the insurance contract and its future prospects or returns. Investment in ULIPs is subject to market risks associated with capital markets. IN ULIPs, THE INVESTMENT RISK IN THE INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER. Tax benefits are as per the prevailing Income Tax Laws including the Income Tax Act, 1961 and are subject to change from time to time. Service tax and education cess will have to be borne by the Policyholder as per applicable rates. All other charges shall be levied in accordance with the terms and conditions of the policy.

The returns as indicated in the Sales Illustration are only illustrative and they are not guaranteed. The illustrative returns do not indicate the upper or lower limits of the return that you may get with your policy and the value is dependent on a number of factors including future performance.

The results displayed in the calculators are based on certain assumptions about the rates of return. Kindly note that the returns are only illustrative and they are not guaranteed. The returns do not indicate the upper or lower limits of the return that you may get with your policy and the value is dependent on a number of factors including future performance.